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EPISODE #401
► Brand building in b2b: fluff or worth the time & investment?
► Sam talks to Celine Fosse, CMO & Co-Founder @ Niimblr. They cover:
- The importance of brand?
- How does brand build stack up against other channels pushing for b2b budget e.g. events, paid ads, influencer marketing, SEO, partnerships etc.
- How your b2b company can stand out and be remembered
- How to keep leadership on-side?
- How it really contributed to revenue & growth
- How to get started building a long-term brand

This guide covers 10 essential B2B SEO tools that help technology and service companies improve search rankings, drive organic traffic, and generate qualified leads. From keyword research to technical audits, these platforms deliver measurable results for B2B teams focused on growth. For more tips on generating ready-to-buy prospects for your business with SEO, feel free to check out our podcast.





