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EPISODE #401
► Brand building in b2b: fluff or worth the time & investment?
► Sam talks to Celine Fosse, CMO & Co-Founder @ Niimblr. They cover:
- The importance of brand?
- How does brand build stack up against other channels pushing for b2b budget e.g. events, paid ads, influencer marketing, SEO, partnerships etc.
- How your b2b company can stand out and be remembered
- How to keep leadership on-side?
- How it really contributed to revenue & growth
- How to get started building a long-term brand