B2B SEO

Break free from sh*t B2B Marketing.

B2B SEO To Scale Qualified Leads & Revenue.

Your sales team will love you for investing in revenue-focused SEO!

B2B tech and service companies trust us to deliver sales pipeline

Leapfrog Your Competition with SEO that Delivers!

  JUSTIN ROWE

   Founder @ Impactable

   #1 B2B LinkedIn Ads Agency

  BRANDON

   CMO @ Tech Company

    B2B SaaS Platform

YOUR LEADING B2B SEO AGENCY

If you want to get ahead (and stay ahead) of your B2B competitors, SEO is the key to helping you get there.


Our specialist team has been busy feverishly designing and creating a suite of search engine optimisation services that are perfectly aligned with the intricacies of the B2B pipeline.


 If you have a specialist product or service, then you need a specialist B2B SEO Agency, We believe it really is as simple as that! 

PRICING

Our SEO plans start at:

$3k/month

(£2.5k/month)

Average spend for a fast-growth B2B SEO campaign is $5k+ monthly

RACHAEL

   Director @ Wildsparq - B2B SaaS Company

"I interviewed several agencies to take on this project, but Sam and Breaking B2B were really the ones who seemed to get it. The end result is something that I'm really proud of. It’s great content, it sounds like our brand voice, it’s thorough, it’s well researched, and I’m really happy with the results. In the first 30 days, we were indexed on page one for people who were searching for alternatives to our competitors. I couldn’t recommend them enough for SEO, CRO, hosting, & managing your website".

Ready to serve - A B2B SEO Agency that’s tailored just for you


If you’re searching for the Best B2B SEO Company in the UK, then congratulations, your search is over!


Leverage our extensive experience in B2B and let Sam and his team help you drive targeted traffic that will get you ahead of your competition and right smack-bang in front of your ideal target customer!


Hit the Book a Call button right now for a free, no-obligation consultation session and find out just how quickly we can help to transform your site into a finely-tuned lead-generation machine!

If you're in the world of B2B then you're looking for sustainable growth, and we know exactly how to get that growth for you. We’ve honed our process to help you locate and target niche audiences that have a much higher chance of converting into paying customers. We usitlise every tool that we have in our B2B SEO arsenal to ensure that you rank higher in the search engine results for the keywords, phrases and terms that are being used right now by your ideal customer profile. 


When you team up with Breaking B2B you get help from a specialist B2B SEO agency that has its eyes firmly fixed on long-term growth, not unsustainable spurts of activity that promise much but offer little in the way of future prosperity. We’re rooting for you and we’ll celebrate your successes.


Yes, it’s true that paid ads can generate some activity, but a steady stream of organic traffic is the true Holy Grail for B2B!


OUR UNIQUE APPROACH TO B2B SEO

1) On-boarding

We like to talk! We’ll be quick to jump on a call with you to establish exactly what it is that you’re looking for from us. And if don’t yet know exactly what it is that you need, don’t worry, we’ll help you find out!


With B2B it's all about the details and intricacies of the offering, and we’ll begin by looking at;


  1. What distinguishes your offering from the competition
  2. What your ideal customer profile is
  3. What pain-points your product solves
  4. The cost of not fixing those pain-points
  5. Where you currently stand with SEO activities

2) Keyword Research & Analysis

SEO is always evolving, but there is one core B2B SEO activity that is fundamental for a successful outcome >


You must establish exactly what the terms and keywords are that your ideal customers are typing into Google. Only in-depth research and analysis can get to the heart of what they're really searching for and where they are searching for it.


We'll help you look into the keywords that your competitors are using and see if we can spot any words and questions that you can then exploit. 


Conventional SEO is concerned with words that are associated with products, services, and locations. But that’s old-school thinking. We’ll help you target the queries that your ideal customers are actually searching for, which could include:


  • ‘Problem-focused' searches
  • ‘Jobs to be done' queries
  • ‘Common requests’ marketing teams hear on sales calls 


Priority begins with high-intent keywords and phrases, and once we’ve worked through those, it is then on to the middle and top of funnel searches. For example, 'how to [job to be done for your client]’.


We’ll help you design and build out articles that attack juicy problems/niche queries that can drive relevant traffic and get prospects into your ecosystem, e.g., download lead magnet, check your podcast, sign up for webinars or email lists, etc.


But what happens when search terms and behaviours change you say? — Don’t worry, we’re on it!


We keep beavering away in the background searching for new keyword opportunities, deploying them where necessary to keep high-value traffic and leads flowing in. Plus, we’ help keep one of you on your competitive at all times to see how their keyword strategies are changing and what impact that has on their site authority backing profiles, and page content structure. In short, where they fall short, we’ll make sure you come out on top!

3) Web content + technical assessments

With those juicy keywords and phrases targeted, we’ll then deploy them for maximum effect. 


Low-value content will punish your authority; we’ll help you build your authority with high-value content that speaks directly to and in service of your customer base. 


We’ll stress-test content to ensure it is providing genuine value and is quickly answering common questions via the ‘Grunt Test’! 


  1. What do you offer?
  2. How will it help?
  3. How can I get it?


When it comes to technical SEO, once again, specialism is key. Our B2B SEO packages cover the essentials;


  • Page speed optimisation
  • URL structuring
  • Meta data, headings, tags
  • Sitemaps
  • Effective page structuring
  • Navigation/menu optimisation
  • Site re-directs


We’ll tailor the specifics to you and prioritise the activities that have the greatest potential for rapid growth. 

4) Targeting the quick wins with your bespoke B2B SEO campaign

We’ll have a close look at all the pages organically ranked 11-50 on Google that fit the focus keywords we've established.

We’ll then build a detailed plan of how to secure these top rankings by improving your content, including any technical SEO activities and link-building that we believe will yield a worthwhile return for you.

5) Regular check-ins, reports, and calls

We like to check in regularly, when it's convenient for you. We never forget that we exist to serve you.


At month-end, we’ll put together a detailed report that highlights organic ranking gains, traffic gains, and sales lead gains, plus an itemised list of any work that our team has carried out for you. 

6) Regular reporting + calls

We have regular comms via email and on zoom/video calls for updates and our plan for each month.


At month-end you'll get a detailed report sharing: organic ranking gains, traffic gains, sales lead gains, work carried out on and off-page and plan of attack for the coming month.

Ready to grow your B2B company with a custom SEO package?

Boost site performance with our suite of Technical SEO services

Technical SEO always sounds so jargony, but essentially it incorporates a range of activities connected with all the technical aspects of a website with an aim to improve the overall ranking position with the search engines. So yeah, even if you don’t need to know exactly what it encompasses, you do need to know that technical SEO is important!


The standout activities associated with Technical SEO include; 


  • Web page speed loading
  • Mobile-friendliness
  • URL structure
  • Internal linking


An SEO specialist (yes, that’s us!) will deploy Technical SEO to improve organic search rankings, because, when search engines crawl your site, they are evaluating these performance metrics and will raise or lower them in the rankings accordingly. 


A further benefit of working on technical SEO for your site is to improve the UX (user experience). A properly optimised site loads faster, is easier to use on mobile devices, and will keep your customers coming back time and again. Remember that if you aren’t offering the best experience in your niche, your loose B2B clients to someone else who is!


There are yet further gains to be leveraged from technical SEO. Improved usability means increased engagement, which is absolutely vital for conversion. If you can provide a great user experience, then it will also 


help you to build trust and credibility with B2B clients.


Get in touch now with breaking B2B and we will offer you a free consultation session that will enable you to take your first step towards increased website performance, leading to actual B2B growth!


You can find helpful, in-depth technical SEO tips and advice in Sam’s carefully crafted > 'Ultimate B2B SEO Guide’ <

Meet Your Winning B2B SEO Team!


Welcome to our team of growth-focused SEO specialist, hand picked by Sam himself. No fluffy metrics here. Once we understand your ideal client profile, key goals, problems you fix and core offerings…we work hard to earn high-intent traffic and qualified leads from organic search in the fastest time possible!

Lead SEO

Sitting at the head of the SEO table. Your Lead SEO strategist is laser focused on the mission. Growth via SEO

Technical Team

Maximising performance on the daily, our technical team are the envy of all the other B2B SEO agencies.

UI Design

Nobody likes a poor design, least of all our UI designers. They can work miracles on your website UI.

Content writers

Good copy leads to sales - we know this to be true. Boost authority & revenue with killer content.

Off-Page + PR Team

Behind the scenes, working their magic. PR and offsite specialists consistently delivering the goods.

Professional Content, Planned to Perfection

If you want to be trusted and respected, you need high-value content that drives your target audience. We can help you to plan and build content that will firmly establish a prominent place for your brand. AI is not yet where it needs to be when it comes to content creation. 


Don’t be tempted to fall for the allure of cheap, low-value, generic AI-generated content; work with a human (last time we checked!) specialist that will take time to craft a content strategy that matches your vision for the future; that’s one in which your unique offering is reinforced by a bank of resources that provide real value to your visitors.


So, if you need hope with thought-provoking blog posts, insightful articles, illuminating case studies, and engaging social media content... Breaking B2B has the brains, the creativity, and the stamina to consistently produce outstanding content that speaks directly to your target audience.


If you are eager to take your content marketing efforts to the next level, hit the contact button now!


Leading B2B SEO + Content Marketing: A Winning Combination

B2B SEO Customer Results

B2B SaaS Company

How We Helped:

  • In-depth keyword research
  • Technical audit
  • Full content roadmap
  • Content production
  • Ranking competitor/alternative pages
  • Off page citations and link building

40%

Increase in Organic Search Sessions

37%

Rise in User Engagement

31%

Growth in Organic Search Users

37%

Increase in Total Sign-ups 

Prioritising Organic Traffic for B2B Businesses

Organic traffic should never be overlooked, particularly for B2B businesses. Where paid ads do have the potential to generate a quick spike in traffic, unless revenue is continually spent on maintaining the campaign, the upturn in traffic will quickly drop back down to level is was previously.


By comparison, organic traffic builds over time, adding to your authority to deliver a sustainable upturn in leads. Additionally, organic searches are conducted by users with a higher likelihood of buyer intent as this traffic is actively seeking a solution to a problem or need that your B2B business caters for. 


In short, organic traffic is cheaper to attract, has a higher likelihood of converting, and the gains build to achieve sustainability. 


We’ve complied a table below that lists the key highlights of organic verses paid web traffic:

ORGANIC WEB TRAFFIC PAID WEB TRAFFIC
Expenditure: ✔ No direct outlay ✘ Direct expenditure in the form of pay per click / campaign.
Sustainability: ✔ Generates long-term traffic ✘ Delivers short-term results till the spending stops.
Competitiveness: ✔ Organic search can compete with the big brands ✘ Huge expenditure is required for hotly contested keywords
Authority: ✔ Organic resulted are perceived to be more trustful ✘ Low levels of trust as paid ads are viewed more cynically
Timescale: ✘ Organic takes time to build, there’s no shortcut ✔ Instant results once you start paying
Local Search: ✔ Organic search is highly effective for local SEO ✘ Paid ads aren’t trusted as readily, even if local
CTR's ✔ High Click-Through Rates on high ranking pages ✘ Typically lower CTR due to mistrust
Customer Journey: ✔ Organic reaches customers whatever stage they are at ✘ Adverts & landing pages offer lower value content to clients
Conversions: ✔ High conversion percentage rates ✘ Reduction in conversion rates
Insight: ✔ Generates easy to track data on customer behaviour data ✘ User data harder to separate, track and measure with paid
Content: ✔ Requires high quality content + SEO, equalling higher retention ✘ Adverts & landing pages offer lower value content to clients
Scalability: ✘ Harder to scale quickly (requires content creation, link building) ✔ Easily scalable with increased budget
Brand Awareness: ✔ Band awareness increases and compounds over time ✔ Instantly boosts brand visibility, but to a select audience
Exposure: ✔ Organic search results aren’t affected by ad blocks ✘ Paid ads can be filtered out by ad blockers
Longevity: ✔ Traffic builds over time ✘ Traffic stops instantly when you stop paying for ads

GEORGE COUDOUNARIS

 Co-Host @ The B2B Playbook

"SEO is dead (except for when Sam Dunning help me rank our number one money keyword in like 50 days).


But for all my competitors –

trust me, it's definitely dead".

Using Data Analytics to Supercharge your B2B SEO Campaign

As your leading B2B SEO agency, we know how crucial analytics are for informing your marketing decisions. Why take a chance with revenue when you can use data insights to track key metrics like web traffic, keyword rankings, and conversion rates. 


With Analytics we can test what is actually working, and what needs improvement, granting us the insights needed to refine your B2B SEO plan. 


Data can help monitor the performance of targeted keywords and site pages, allowing us to allocate resources more effectively and focus on winning strategies that achieve the results you’re looking for. Analytics doesn’t only give valuable insights into your site, it lets you take a forensic look at your competitors' too, highlighting areas of weakness that you can outperform them on.


Analytics are essential for assessing user behaviour and engagement metrics too, giving us the ability to better understand your target audience's actions, motivations, and presences so that we can pivot in realtime and meet their needs. 


It’s all about improving your offering in an effort to drive more qualified leads to your site.


Analytics are essential for every B2B SEO campaign. Why not chat to us right now and find out how we can employ Analytics to empower your SEO strategy.  > Chat Now <

Seize the day, work with a specialist B2B SEO Agency that can actually deliver the goods 

You are at the forefront of everything we do. When you team up with us, you’re entering into a 2-way relationship that’s built on trust. We will take the time to understand your unique challenges, and we’ll relish in helping you to overcome them. We employ innovative tactics that keep our clients ahead of the curve. 


We don’t waste your resources, instead, we help you to extract the greatest returns you can get from them (ourselves included). 


B2B SEO is a specialist subject, so it makes sense to employ a specialist provider who has the experience and know-how to get the results you’re looking for. Which specialist provider? Undoubtably, it can only be Breaking B2B !

FAQS FOR B2B SEO

  • >> What exactly is B2B SEO?

    B2B SEO describes a range of activities that, if executed correctly, can help boost your B2B website right to the top of Google's search results organically (i.e., without paying cash for ads).

  • >> How long does it take to get results with B2B SEO?

    There’s no single answer to this question, as it depends on how hotly contested your targeted keywords are, but we plan to demonstrate real results within the first 90 days of your campaign. 


  • >> Why do B2B companies still invest in SEO?

    Our B2B SEO campaigns generate leads for you night and day. Your website is your best salesperson, and we’ll help you get the most of it so that you can capture qualified leads and fuel your inbound engine. With B2B SEO, we help you generate multiple sources of organic traffic that build into a steady stream of sustainable leads.

  • >> I heard that B2B SEO is less relevant now than it once was, is that right?

    B2B SEO works. It works for us, it works for our competitors, and it works for our clients. The results speak for themselves. 

  • >> How long should you keep your B2B SEO campaign going for?

    The good news is that there’s no fixed period of time with our campaigns. You can choose a short sprint of 90 days and then continue going if you’re happy with the results you see. 

  • >> How does B2B SEO actually drive genuine leads?

    By forensically researching what your dream clients are searching for, we help you determine where your ideal prospects are in the sales funnel and engage with them when they are ready to talk seriously about your product or service. With the right content and keywords in place, we capture high intent, bottom of the funnel traffic first.

  • >> How much should you spend on a B2B SEO campaign?

    An aggressive B2B strategy will cost from $3k/month. This includes full SEO evaluation and strategy building, extensive keyword research and analysis, on-page and off-page SEO, a high-impact content plan, link building, and a specialist on call for you that you’ll speak to so regularly that you’ll become close friends!

  • >> Should you spend money on Google ads?

    Google ads can give you a quick boost if you are new to the market, but these gains are short-lived and cash hungry. The long-term benefits of great B2B SEO campaigns pay dividends over time as they accumulate organic traffic for the same search terms that you would otherwise be continually paying out on each click for with Google ads.


    On top of lead generation, B2B SEO also helps build brand awareness and boost reputation.

  • >> What should you do before investing in B2B SEO?

    The first step is to establish who you want to sell to (your ideal client profile) and what specific problems your products can fix. Then it is time to find some evidence that you can actually deliver on your promises, so that means reaching out to your best clients for some social proof. 

  • >> Can you help craft high value content?

    Yes. Our team of specialist writers and content creators can craft textual and visual content that builds trust and authority, drawing in new customers and ensuring the old ones return to you time and time again.

  • >> Is Breaking B2B the right fit for you?

    A very good question that every company looking to invest in SEO should ask. What we’d say is check for social proof, and you’ll find plenty of genuine customer success stories, along with feedback from Sam's top 10 B2B marketing podcasts. 


    Brands including CXL have reached out to us for SEO expertise, and almost 30k followers on LinkedIn follow our SEO and website ramblings!


    You can see the face behind Breaking B2B in tonnes of tips daily across social media, the podcast, and a newsletter daily.

What Clients Say About Us

Justin Rowe

CMO/Founder @ Impactable

“I run the largest B2B LinkedIn ads agency in the US. Sam’s team are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."

Linda Melone

 Host, B2B Marketing &
Copywriting Podcast

“You need a new superhero alter ego, Sam Dunning…The Golden SEO Man. Everything he touches goes to the top of every search list."

John Foshee

CRO @ Porter Logistics

“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Stephen Hodges

CEO @ Boson Hub

“Sam is an incredible inbound marketing expert, and a good friend. His online "hustle" is incredible here in LinkedIn, and he is an expert at SEO! He has a great technical team as well who can handle any web project, and tied together with Sam's marketing genius, I can confidently say you and your team will be taken care of. I fully recommend Sam for SEO projects, inbound funnel builds, and technical project!”

Ready To Grow Your B2B Company?

Book a call
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