15 Best Fintech SEO Agencies in 2025

Author: Sam Dunning   âœª   Date: May 7th 2024

A solid online presence is crucial for any fintech company looking to thrive. To ensure maximum visibility and success, partnering with a professional b2b seo agency is essential.

In the UK, there are several outstanding fintech SEO agencies that help businesses in the financial technology sector optimise their online presence. Whether it's improving search engine rankings or increasing organic traffic, these agencies are equipped with the expertise and experience to deliver exceptional results.

Top fintech SEO agencies

Here are the 15 best fintech SEO agencies in 2025 that can help your company establish a strong digital footprint:

  1. Breaking B2B: Revolutionising Fintech SEO
  2. ROAR
  3. Loop Digital Marketing Ltd
  4. Angelfish Marketing
  5. Fanatic
  6. Bird Marketing
  7. SearchFlare
  8. Totalsurf
  9. Soap Media
  10. Submerge
  11. StudioHawk
  12. Solvid
  13. Digital Kaizen
  14. Vertical Leap
  15. SmallGiants




1 - Breaking B2B: Revolutionising Fintech SEO

Ready to grow your B2B company with a custom SEO package?

RACHAEL

   Director @ Wildsparq - B2B SaaS Company

"I interviewed several agencies to take on this project, but Sam and Breaking B2B were really the ones who seemed to get it. The end result is something that I'm really proud of. It’s great content, it sounds like our brand voice, it’s thorough, it’s well researched, and I’m really happy with the results. In the first 30 days, we were indexed on page one for people who were searching for alternatives to our competitors. I couldn’t recommend them enough for SEO, CRO, hosting, & managing your website".

As the top fintech SEO company in the UK, Breaking B2B offers innovative solutions to help businesses in the financial technology sector boost their online presence.

Search Engine Optimisation (SEO) is the cornerstone of Breaking B2B's services. Using the power of SEO, the agency helps fintech companies improve their website's visibility on search engine results pages. This leads to increased brand exposure and higher conversion rates.

Key Services


Tailored Strategies for Fintech Companies

Breaking B2B understands that fintech companies have unique needs. That's why they craft tailored strategies that align with their clients' specific goals and objectives. Whether it's increasing brand awareness, driving organic traffic, or generating qualified leads, Breaking B2B has the expertise to deliver exceptional results.

Keyword Research and Optimisation

Effective keyword research is at the core of any successful SEO campaign. Breaking B2B conducts in-depth keyword research to identify the fintech industry's most relevant and high-performing keywords. By optimising website content with these keywords, they ensure that their clients' websites rank higher in search engine results.This drives targeted traffic.

On-Page and Off-Page Optimisation

Breaking B2B goes beyond just optimising website content. They also focus on on-page and off-page optimisation techniques. From optimising meta tags and headers to building high-quality backlinks, Breaking B2B employs a comprehensive approach to SEO that covers all aspects of digital marketing.

Content Creation and Marketing

Engaging and informative content is key to attracting and retaining online visitors. Breaking B2B's team of skilled content creators develop compelling and relevant content that resonates with the target audience.
Incorporating strategic keywords and employing best practices in content marketing helps fintech companies establish thought leadership, build trust, and attract organic traffic.

Transparent Reporting and Analysis

Breaking B2B believes in transparency and accountability. They provide their clients with regular reports that outline the progress and impact of their SEO campaigns.

The agency analyses metrics like organic traffic, conversion rates, and keyword rankings. This way, Breaking B2B’s strategies are continually optimised for maximum results.

Book a call with Breaking B2B  today and experience the power of fintech SEO like never before.

Key Results for Fintech Companies

2 - ROAR

ROAR is another top UK-based fintech SEO agency conversant with Google's algorithm and with a keen eye for industry trends.

Unlike other agencies prioritising style over substance, ROAR focuses on delivering results through data-driven strategies. By conducting extensive research and analysis, they create compelling content that attracts search engines and engages and converts users. Their approach is all about building an online hub of resources that establishes brand authority and keeps customers coming back for more.

Key Services

  • SEO Bomb: An innovative content marketing approach designed to boost rankings across multiple search terms and support all stages of the customer journey.
  • SEO & PPC Synergy: Ensuring complementary strategies and shared insights between SEO and paid advertising campaigns.
  • Data-Driven SEO Strategies: Using research and analysis to develop high-performing, results-focused SEO campaigns.
  • Content Marketing: Creating compelling content that attracts search engines while engaging and converting users.

3 - Loop Digital Marketing Ltd

Loop Digital Marketing Ltd is one of the leading fintech SEO agencies in the UK. The company understand the challenges that fintech businesses face in the online world. Their SEO experts are dedicated to helping you achieve top rankings in search engine results.

One of the key benefits of working with Loop Digital is their ability to boost your website rankings and traffic. Through a combination of keyword optimisation, link building, and technical SEO, they ensure that your website is fully optimised for search engines. This makes it easier for your target audience to find you.

Loops Digital’s team of SEO experts is well-versed in the intricacies of the fintech industry. They understand the specific keywords and phrases your potential customers are searching for and use this knowledge to create tailored SEO strategies.

Key Services

  • Keyword Optimisation: Targeting the right keywords to improve search engine rankings.
  • Link Building: Building high-quality backlinks to enhance domain authority and credibility.
  • Technical SEO:Ensuring website structure and performance meet search engine requirements.
  • Conversion Rate Optimisation (CRO): Analysing user behaviour and optimising landing pages to increase conversions.

4 - Angelfish Marketing

Angelfish Marketing provides clean and organic SEO solutions. They help businesses in the financial technology sector improve their Google rankings for relevant keywords.

What sets Angelfish Marketing apart is their commitment to removing marketing fluff and executing inbound and digital marketing strategies that deliver tangible results. By focusing on strategies that drive organic traffic and engagement, they help businesses achieve a higher return on investment.

One of the standout features of Angelfish Marketing is their Beginner's Guide to SEO, which provides valuable information and expert advice to those looking to navigate the complex world of search engine optimisation. This guide serves as a valuable resource for businesses looking to improve their online presence and gain a competitive edge.

Key Services

  • SEO Strategy & Optimisation: Implementing organic SEO solutions tailored to fintech businesses.
  • Inbound & Digital Marketing: Executing data-driven marketing strategies for better engagement.
  • Beginner’s Guide to SEO: Providing educational resources for businesses new to SEO.
  • Free SEO Audit: A comprehensive evaluation covering:
  • Website performance review
  • Organic traffic analysis
  • Technical SEO assessment
  • On-page SEO review
  • Backlink profile and competitor analysis
  • Benchmarking of main competitors' websites

5 - Fanatic

Fanatic is a leading fintech SEO agency based in the UK, dedicated to helping businesses in the financial technology sector achieve online success. Fanatic's range of data-led strategies ensures that brands stand out in a highly competitive market.

One of the main services offered by Fanatic is comprehensive website audits. This process involves thoroughly analysing a company's website to identify areas for improvement and optimisation.

By addressing any technical issues or weaknesses, Fanatic ensures that their clients' websites perform at their best, leading to increased visibility and organic traffic.

Key Services

  • Comprehensive Website Audits: Identifying and resolving technical issues for improved performance.
  • Technical Monitoring: Ongoing website performance monitoring, including site speed, mobile compatibility, and user experience optimisation.
  • E-commerce SEO: Strategies specifically designed to increase product sales for online stores.

6 - Bird Marketing

Bird Marketing offers numerous fintech SEO services tailored specifically for the fintech sector. One of their specialities is technical SEO, which involves optimising the site structure and speed to enhance user experience. The agency helps companies create a positive first impression and keep visitors engaged by ensuring that websites load quickly and are easy to navigate.

Key Services

  • Technical SEO: Optimising site structure and speed for better user experience.
  • Local SEO: Increasing visibility in local searches for businesses targeting local clients.
  • Mobile SEO: Optimising websites for seamless mobile user experience.
  • E-commerce SEO: Enhancing product pages and strategies to boost online sales.

7 - SearchFlare

SearchFlare is a fintech SEO company in the UK that delivers exceptional SEO services to financial technology companies.

The agency provides a comprehensive range of SEO services tailored specifically to the needs of the industry. From onsite SEO to technical SEO, SearchFlare has the expertise and knowledge to optimise every aspect of a fintech company's online presence.

Key Services

  • Onsite SEO: Optimising website content and structure for better search rankings.
  • Technical SEO: Enhancing website performance, speed, and crawlability.
  • Customised SEO Strategies: Tailoring strategies to align with each client’s goals.

8 - Totalsurf

At Totalsurf, they understand that SEO is not just about technical optimisation; it's about finding the perfect balance between technical aspects and great content. They believe that technical optimisation is like fuel. It provides the necessary power to drive a website forward, while content is like oxygen that breathes life into it.

Both elements are essential for a truly successful online presence. While many agencies focus solely on improving content, Totalsurf recognises the significance of code optimisation in enhancing website rankings. They focus on improving website code before making any changes to the content, ensuring a solid foundation for superior performance.

Key Services

  • Technical SEO: Enhancing website code for better performance and rankings.
  • Content Optimisation: Balancing high-quality content with technical improvements.
  • SEO for Any CMS & Industry: Expertise across different content management systems and sectors.

9 - Soap Media

Soap Media is a marketing agency that recognises that visibility and credibility are crucial for success in this highly competitive fintech industry.They take the time to thoroughly understand their clients’ business objectives, ensuring their SEO strategies align with their clients’ goals.

Key Services

  • Website Content Optimisation: Enhancing on-page content for better search rankings.
  • High-Quality Link Building: Boosting website authority through strategic backlinks.
  • Holistic SEO Strategy: Combining technical SEO, content, and link-building for maximum impact.
  • Customised SEO Strategies: Tailoring approaches to fit each client's specific business objectives.

10 - Submerge

At the heart of Submerge's success lies their comprehensive SEO package, designed to help businesses thrive and stay ahead of the game. They offer a range of services that go beyond traditional SEO practices.

Key Services

  • Content Creation: Crafting compelling and informative content to boost search rankings and build brand trust.
  • SEO and SERP Analytics: Conducting in-depth keyword research and strategy implementation to improve organic reach.
  • Continuous Monitoring & Analysis: Ensuring high search engine rankings through ongoing optimisation.
  • Comprehensive Reporting & Performance Analysis: Keeping clients informed about engagement levels and SEO performance.

11 - StudioHawk

StudioHawk offers a wide array of top-notch services to help businesses in the financial technology sector improve their online visibility.One of StudioHawk's key offerings is Technical SEO Auditing.

Key Services

  • Technical SEO Auditing: Conducting comprehensive audits to identify and fix SEO issues affecting search rankings.
  • SEO Content Writing: Crafting compelling and optimised content to drive targeted traffic and build industry authority.
  • Keyword Research & On-Page Optimisation: Helping companies attract and engage their ideal audience.
  • Link Acquisition Campaigns: Boosting Google rankings and attracting relevant visitors through strategic link-building.

12 - Solvid

Solvid offers a broad range of services, including SEO, copywriting, digital PR, guest posting, and content marketing.

Key Services

  • SEO: Implementing ethical and sustainable SEO strategies for long-term success.
  • Copywriting: Crafting high-quality, engaging content tailored to fintech businesses.
  • Digital PR: Enhancing brand credibility and online presence through PR campaigns.
  • Guest Posting: Securing high-authority backlinks to improve search rankings.
  • Content Marketing: Developing data-driven content strategies to attract and convert customers.

13 - Digital Kaizen

Digital Kaizen is a pioneering fintech SEO agency based in the UK, renowned for its innovative approach to search engine optimisation.

Key Services

  • SEO Strategy Development: Crafting tailored SEO strategies to enhance online visibility.
  • Technical SEO: Identifying and implementing subtle yet impactful improvements.
  • Free Site Audit: Providing insights into a company’s digital footprint to identify areas for growth.

14 - Vertical Leap

With a firm foundation in technical SEO, keyword research, on-page and off-page optimisation, Vertical Leap has established a commanding presence in the industry.

Key Services

  • Technical SEO: Ensuring optimal website performance for search engine rankings.
  • Keyword Research: Identifying high-value search terms to drive targeted traffic.
  • On-Page & Off-Page Optimisation: Implementing best practices for search visibility.
  • Content Audits & Strategy: Evaluating and refining content for maximum impact.
  • Content Creation & Promotion: Crafting and distributing engaging content.
  • Digital PR: Enhancing brand credibility and exposure.
  • Email Marketing: Driving engagement through targeted email campaigns.
  • Data Analytics: Leveraging insights for data-driven decision-making.

15 - SmallGiants

SmallGiants is another reliable UK fintech SEO agency that stands out as an insight-driven specialist in lead generation and data management.

Key Services

  • Lead Generation: Attracting and converting high-value prospects.
  • Data Management: Organising and optimising data for better decision-making.
  • Comprehensive Marketing Solutions: Creating tailored strategies that align with business goals.
  • Integrated Marketing Ecosystem: Connecting all aspects of marketing for a seamless approach.
  • Brand Identity & Consistency: Ensuring cohesive branding across all channels.
  • Targeted Messaging: Delivering the right messages to the right audiences for better engagement.
  • Collaborative Strategy Development: Working closely with clients to achieve their objectives.


Choose Breaking B2B for Fintech SEO Services


With a proven track record and a team of professionals, Breaking B2B stands out among the UK agencies offering fintech SEO services. Our knowledge of the fintech industry and cutting-edge strategies ensure that your website ranks higher in search results.


Book a call

Our Fintech SEO Process


1. Kick-starting the Process


We start off our collaboration with a comprehensive meeting between your team and ours. Here, we discuss the specifics: your primary offerings, ideal clientele, chief industries served, problems you solve (and the consequences of not addressing them), any prior SEO or content work, Google ads usage (for keyword performance), main competitors, and the subsequent steps.


2. Keyword and Competitor Analysis


This is where traditional meets contemporary fintech SEO keyword research. We begin by identifying the phrases potential clients use on Google when they are ready for a sales discussion (commercial keywords), and we prioritise these.



In the SaaS sector, these often include terms like 'best [category] tool/software', '[competitor] alternatives', or '[offer] for [sector/persona you serve]'. For fintech firms, it might be '[offer] company' or location-oriented services like '[offer] company in [location served]' or for the industries you cater to, it could be '[service] for [industry/persona]'. 



Next, we conduct new-age keyword research, leveraging customer research for problem-focused searches, jobs-to-be-done searches, and common queries from sales calls. Once we've covered high-intent keywords, we explore mid and top-of-funnel searches and create articles to address these.


We continuously suggest new keyword possibilities during our SEO campaigns to ensure a steady flow of relevant traffic and leads. We also scrutinise your competitors' keywords, site authority, backlink profiles, content structure, and more.


3. Website Content and Technical Review


Upon agreeing on the initial keywords, we proceed to map out pages that either need to be created for each focus keyword or repurpose existing site pages where appropriate. We develop page briefs and can assist in creating complete content for each page.


On the technical side, we handle all aspects of technical SEO, including page speed, URL structure, metadata, headings, image tags, sitemaps, page structure, menu organisation, redirects, and more.


4. Identifying and Implementing Quick Wins for your Fintech SEO Campaign


We identify any pages that are organically ranking between 11-50 on Google that align with the focus keywords we've pinpointed. Following this, we devise a strategy to improve these rankings via content enhancement, technical SEO, and link work (if required) based on our research.


5. Off-Page Tactics


Our off-page efforts include creating high-quality backlinks from relevant sites in your niche. We also handle citation building and directory uploads, if applicable. We distribute content to trusted sites within your sector to establish authority and build robust backlinks, assisting you in ranking for competitive keywords.


6. Regular Reporting and Communication


We maintain regular communication through email and video calls for updates and monthly planning. At the end of the month, you will receive a comprehensive report detailing organic ranking improvements, traffic boosts, lead generation progress, on and off-page work conducted, and a strategy for the upcoming month.

Fintech Frequently Asked Questions (FAQs)

  • >> What does Fintech SEO mean?

    Fintech SEO refers to the tactical process of enhancing your fintech website to achieve a higher ranking in Google's organic search results. It aims at focusing on appropriate keywords and high-quality content, enabling businesses to boost website traffic, acquire qualified leads and establish credibility within their sector.

  • >> What should I know before starting Fintech SEO?

    You should have a clear understanding of your ideal client profile and target sectors. This information helps us to identify focus keywords and produce relevant content. A deeper understanding of your clients' challenges and objectives is an added bonus.

    It's crucial to have a well-functioning website that effectively showcases:

    • Your services
    • Target clientele
    • Proof of results
    • Pricing details
    • Answers to FAQs
    • Valuable resources like videos, podcasts, and blog posts
    • A simple way to contact the sales team, such as a calendar booking tool

  • >> How long does it take to see results from Fintech SEO?

    Generally, we concentrate on niche keywords to immediately attract leads from specific target clients. With this approach, you might start seeing results within the first 90 days, particularly for niche-focused terms. However, results for more generic search terms may take longer. Our approach is tailored based on your website, target market, and competitors to offer accurate recommendations and set realistic expectations for your SEO campaign.

  • >> Can you produce content for our Fintech SEO campaign?

    Indeed, our agency houses a team of expert writers skilled in creating E-E-A-T (Experience, Expertise, Authority and Trust) centric content for fintech SEO campaigns. We collaborate closely with clients to create comprehensive copy for crucial website pages and articles. For businesses with in-house writers, we also provide detailed guidelines, briefs, and roadmaps.

  • >> Do I need to commit to a lengthy Fintech SEO retainer?

    Not necessarily! While some clients choose short-term campaigns like our 90-day sprints with defined objectives, many renew due to the improvements we deliver in organic ranking, traffic, and lead generation.

  • >> Is Fintech SEO suitable for every business?

    Suppose your business falls under a new category where people are not actively searching for the solutions you provide or the problems you address. In that case, SEO might not be the most effective strategy for you. Instead, you may want to consider marketing on platforms that your potential customers frequently visit.

    Conversely, if your industry and solutions are widely recognised, employing fintech SEO can be an extremely powerful tool to generate inbound leads and revenue for your business. We're here to help you decide if there's sufficient demand to warrant making fintech SEO a primary driver for your business's growth.

  • >> Can I conduct a fintech SEO campaign on my own?

    Certainly, you can execute a fintech SEO campaign independently. However, it requires a technical SEO specialist, a content writer specialised in the niche, and a web developer, costing around $64k per specialist. Our fintech SEO packages start from $48k annually, a more affordable option.

  • >> Do your fintech SEO services include link building?

    Absolutely, our fintech SEO services encompass link building. We acquire top-notch links by partnering with reputable, niche-specific websites to boost your site's authority. Our team excels in obtaining links and creating high-quality content for ideal link placement.

  • >> I heard that fintech SEO is no longer relevant; is this true?

    Contrary to such claims, fintech SEO is more vital than ever. Many businesses depend on Google to find solutions, compare options, and seek answers within their niche. If your website consistently appears at the top of search results, it can effectively capture valuable traffic and convert leads. Don't be deterred by sceptics - fintech SEO continues to be a potent tool for driving success and growth in the online world.

  • >> How do you generate leads for fintech companies with SEO?

    We centre our strategy on the keywords your ideal clients use when they're prepared to engage in a sales dialogue. Our approach starts with targeted keyword research and content creation, including pages specific to solutions to capture high-intent, bottom-of-the-funnel traffic. We then expand to include pages for services, integrations, industries, sectors, and features. After these pages are optimised, we'll move on to crafting blog articles. The blog posts will serve to draw in potential customers who are at the initial stages of the sales funnel.

  • >> How much does fintech SEO cost?

    The cost for our fintech SEO services typically starts at $3k/month for an aggressive strategy.

    This comprehensive package includes planning, analysis, keyword research, on-page and technical SEO, content creation, link building, and a dedicated strategist who actively works on your campaign. Our approach focuses on attracting highly qualified prospects to drive conversions and maximise your ROI.

  • >> Why should I invest in fintech SEO?

    Investing in fintech SEO is essential for building a sustainable online presence that generates leads continuously. With SEO, you can create an evergreen ecosystem that ranks your website at the top of search results, ensuring maximum visibility to your target audience.

    This inbound engine allows you to capture ideal clients who are actively seeking solutions or have questions related to your niche. It drives growth and revenue for your fintech business.

  • >> Is fintech SEO a good fit for my fintech company?

    Absolutely. Fintech is a known sector where potential customers actively search for your solutions, so fintech SEO is a strategic fit.

    SEO enhances your visibility on search engines, ensuring your brand appears when users are seeking relevant services. If you optimise your online presence, you can capture organic traffic, establish credibility, and drive conversions.

    Invest in fintech SEO to capitalise on search demand and propel your company's growth online.

  • >> What do I need before investing in fintech SEO?

    Before investing in fintech SEO, you need a fast-loading and mobile-friendly website that effectively engages visitors. The website should clearly communicate how your fintech solution can help and the problems it can fix. Building trust, educating prospects, and providing clear calls to action are also important.

    We recommend a custom design that attracts your ideal clients and uses compelling copy and messaging that resonates with their goals and pain points. This ultimately converts them into inbound leads, calls, or demo requests.

  • >> Isn’t it faster to invest in Google ads?

    While investing in Google ads can indeed provide faster results, consider the long-term benefits of SEO.

    With SEO, you have the opportunity to increase organic traffic to your website over time without having to pay for every click. This means that as your SEO efforts improve, you can reduce your ad spend while still generating inbound leads and revenue. 

    Additionally, SEO helps to build brand awareness and reputation, as well as support demand generation campaigns. By consistently appearing at the top of organic search results, you can establish a strong presence in your industry and attract potential customers.

  • >> Why should I trust you for my fintech SEO?

    You should trust us for your fintech SEO because customer testimonials and industry recognition back our proven track record of success. I have been featured on leading brands like CXL and have a solid online presence with nearly 30k followers on LinkedIn. You can follow my daily SEO tips on social media, my Top 10 B2B Marketing podcast, and my newsletter.

  • >> What happens if I don't invest in fintech SEO?

    If you choose not to invest in fintech SEO, your target clients searching for services like yours will likely find your competitors first. This means losing out on valuable traffic, leads, and the opportunity to establish your brand in the competitive fintech market. Strategic SEO is essential to stay visible and competitive online.

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