Break free from sh*t B2B marketing.

Martech SEO that drives pipeline, not vanity metrics.

Marketing technology platforms hire us because we run the same playbook our customers do, just better, and we measure ourselves on demos and pipeline, not polished session reports.

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Martech founders and CMOs trust us to deliver growth

Your specialist martech SEO agency. We sell to the same buyers you do.

Marketing technology is the toughest vertical to do SEO in. Your buyers are marketers. They have read every listicle, run every framework, and recognise generic content the moment they land on it. They are comparing you against three other vendors on a Notion doc right now.

We work with CDPs, attribution platforms, analytics tools, MarOps platforms, and broader martech SaaS. Our job is to make sure that when a marketer is shortlisting tools, your platform shows up exactly where the decision is made: on the comparison page, the alternative page, the integration page, and the bottom-of-funnel terms competitors keep ignoring.

Pricing

Plans start at

$4k+ /mo

(£3,000+ per month)

Average spend for a fast-growth B2B SEO program is $7k+ monthly.

What's included

90-day sprints, no annual lock-in
Run by senior SEOs, no juniors
90-day growth guarantee
Slack updates and clear reporting

Book a call See full pricing

What we do

The martech SEO agency built around the way marketers actually buy.

Senior-led work, money queries first, content that scales without turning spammy, and the backlink profile you need to land in the bracket your buyers shortlist by.

Bottom-of-funnel SEO strategy

We position your platform where buyers actually shortlist tools, not where they're still researching the category.

How we approach it:

Sales-call analysis: We mine your sales recordings for the language buyers actually use when they compare and shortlist tools.
High-intent first: We go after the queries closest to a buying decision, not top-of-funnel articles that fill a chart.
Written for the right buyer: RevOps, Demand Gen, and CMO each read differently. We write for the person your sales team is closing.

Content that scales without looking spammy

Most martech sites end up with hundreds of pages they need to rank. We build the foundations that let your site grow without thin pages or Google penalties dragging the whole thing down.

How we do it:

No thin pages: Every page earns its place with a real query, a real answer, and real differentiation.
Internal linking that compounds: Pages link to each other in a way that builds authority across your site, not against it.
Quality over quantity: We publish fewer, better pages than the agency that promised you 200 articles a month.

Technical SEO foundations

Once your site grows past a few hundred pages, technical SEO stops being a checkbox. It's what decides whether all your pages rank together or quietly cancel each other out.

How we do it:

Page speed and Core Web Vitals: Fast pages, regardless of how heavy your marketing stack is.
Crawl and indexation health: We make sure Google spends its time on your money pages, not on URLs that should never have been indexed.
Schema and structured data: So Google and AI search both understand what each page is actually about.

Link building and digital PR

We build the backlink profile that pushes you into the bracket your buyers shortlist by, with outreach to the publications and operators they already trust.

How we approach it:

Targeted outreach: Placements on the martech and B2B SaaS publications, niche directories, and operator newsletters your buyers read.
Guest articles and contributions: Pitching, drafting, and placing pieces on category-defining sites.
Clean backlink profile: Strengthen authority and weed out anything that drags rankings down.

Ready to rank where martech buyers actually shortlist?

Book a call

Our approach

Why martech platforms work with us.

Four things we obsess over for every martech client. Together they turn organic search into a channel that drives demos and pipeline, not vanity metrics.

Read the Ultimate B2B SEO Guide

We're marketers

We run the playbook before we sell it.

Everything we recommend, we do on our own site first. Comparison pages, integrations, programmatic templates, founder-led PR. You hire a team that has scar tissue from shipping this, not slide decks about it.

Bottom of funnel first

Shortlist moments before category awareness.

Martech buyers don't need another "what is attribution" article. They need a clear answer when they compare you against three other vendors on a Notion doc. We build for that conversation first.

Programmatic

Scale without looking spammy.

Hundreds of integration and use-case pages, each one solving a real query with real differentiation. Internal linking that works for buyers and crawlers. No thin pages, no penalty risk.

Pipeline

We measure demos and pipeline, not 'organic sessions'.

Martech CMOs are accountable to revenue. So is our work. Reports tie SEO output to signups, demos, MQLs, SQLs, and closed-won wherever attribution can see it.

Hear it from the founders & CMOs we've worked with.

Real B2B operators on what changed when SEO became a real channel.

The pace we've made that happen has been insane. At least 10x in a few months.

Adam Holmgren Founder + CEO @ Fibbler

Our process

Our martech SEO process.

ICP mapping across the buying committee

Martech deals touch RevOps, Demand Gen, CMO, and finance. We map how each persona searches, evaluates, and shortlists before we touch a single page.

Sales-call and competitor audit

We pull the real buyer language from your sales recordings, then score every high-intent query in your space on competitive gap and pipeline potential.

Money-page build first

We ship the pages closest to a buying decision first. The pages that close deals, before we touch a single top-of-funnel article.

Content that scales the right way

When your site needs to rank across hundreds of pages, the difference between growth and a penalty is structure. We build the foundations that let scale work in your favour.

Technical SEO that supports the growth

Big sites need real attention paid to page speed, crawlability, and how Google reads your structure. We handle the work most agencies leave on a to-do list until rankings start slipping.

Pipeline-tied reporting

Demos, signups, MQLs, SQLs, and closed-won wherever your attribution can see it. Organic sessions matter only as an input metric.

The team

Meet your specialist martech SEO team.

SEOs and writers who live inside martech buyer journeys, ship at speed, and know what a comparison page has to do to close a demo.

Lead SEO strategist

A senior who lives inside martech buyer journeys and knows what comparison pages need to do to close a demo.

Technical SEO team

Auditing performance, handling indexation on big docs sites, and shipping programmatic templates that don't tip into spam territory.

UI design

Designers who know how to present integration logos, comparison tables, and use-case copy so the page converts on a quick scan.

Content writers

Senior writers who can hold a martech voice, write to RevOps and CMO buyers, and ship comparison pages that close.

Digital PR team

Earning links and mentions from the publications, podcasts, Slack groups, and newsletters where modern martech buyers actually spend their time.

Testimonials

What clients say about us.

"I run the largest B2B LinkedIn ads agency in the US. Breaking B2B are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for B2B/SaaS SEO that drives pipeline. Always excellent feedback and results."

"I interviewed several agencies... Breaking B2B were really the ones who seemed to get it. In 30 days, we were indexed on page one for people who were searching for alternatives to our competitors."

"I vetted 4 providers and put them through a fairly strenuous knowledge test. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. We now rank position 1–7 for multiple search results."

"Our challenges came from being able to scale. Breaking B2B are flexible, knowledgeable, constantly share suggestions to drive growth opportunities and have enabled us to scale SEO and content like we couldn't before."

FAQs

Frequently asked questions.

Have you worked with martech platforms before?

Yes. The majority of our roster is B2B SaaS, with several martech and adjacent platforms in there. We'll share relevant case studies on the first call.

How do you handle competitors who outrank us with bigger content teams?

We focus on the searches they can't justify spending senior writer time on: comparison, alternative, integration, and niche use-case pages where intent and conversion are highest. Volume isn't the only lever to pull, and it's usually the wrong one.

Can you build programmatic SEO without tipping into spam territory?

Yes. The trick is making sure every templated page solves a real query with real value, with clean internal linking and proper differentiation. We have shipped this approach across multiple martech and SaaS clients without ranking penalties.

How do you measure SEO success for a martech platform?

Demos, signups, MQLs, SQLs, and closed-won wherever attribution lets us see it. Organic sessions matter only as an input metric. If a campaign moves traffic but not pipeline, we kill it.

Do you work with martech startups, or only Series B+?

Both. The playbook scales down to early-stage if pipeline is the priority. We've worked with seed-stage tools and platforms past Series C.

Ready to grow your B2B company?

A 30-min call with Sam. We diagnose where pipeline is leaking from organic search and walk you through a 90-day plan tailored to your category. Free. No deck. No pitch.

Book a call Grab the free 90-day playbook

90-day page-1 ranking guarantee
Senior-led Senior SEOs on every account, no juniors
From $4k/mo no annual lock-in