Drive leads & build an audience with Leading B2B Podcast Services
(£2.5k/month)
Take a look at our Top 10
B2B Marketing Podcast
Our results speak for themselves; 'Breaking B2B' ranks in the Top 10 for B2B Marketing Podcasts, earning considerable respect & a big following.
This is an ABM (account based marketing) strategy where you list your top target accounts and then invite them to be a guest on your podcast and build a relationship with them.
A great way to show your expertise in your niche and prove to your audience you are an expert in your sector.
We do this regularly on our b2b marketing podcast Breaking B2B. Addressing common questions, industry trends, playbooks, how-to's and more.
Add CTAs within the content to prompt your audience to book a call, grab a guide, join your emailer etc.
This is best for podcasts with an audience already to leverage.
An often neglected strategy. Use a website like Chartable and find the top listened podcasts in your target market.
Pitch hosts to be a guest on their show. For those who accept, do a great show sharing actionable tips, stories and more and give a CTA to your podcast.
Podcasting is a powerful tool for B2B companies to establish credibility, build brand awareness, and connect with their target audience. It allows you to showcase your expertise, provide valuable insights, and create a loyal community around your brand.
You sure could. But it would be nearly a full-time job for a host plus a producer to book guests, record shows, edit every episode on audio/video, upload to distribution channels, make promo clips and artwork, promote and more. This can easily be a $60k+ yearly salary or more for 2+ people ($120k+ compared to our fully managed service from $24k/year).
Sure - we have a simple on-boarding call to nail exactly what you want to achieve from your podcast. We then get to work on building the show name, artwork, setting you up on tools, recording and the full easy process.
Once you're setup all you'll need to do is get episodes recorded, drop files into a drive and we do all the hard work.
We practise what we preach. Our founder, Sam Dunning hosts Breaking B2B (top 10 b2b marketing podcast).
He runs both guest and solo episodes weekly. Which builds our audience and awareness, provides a tonne of content that can be repurposed and drives inbound leads for our services.
To keep your B2B podcast content engaging and relevant, stay updated on industry news and trends, conduct audience research, and invite guest experts to share their insights. Use storytelling techniques, ask thought-provoking questions, and encourage listener interaction to keep your audience hooked.
Here's a few routes you can go down for your show.
ABM - Invite guests as speakers for your b2b podcast from: target accounts, focus partner accounts, existing customer or prospects in your sales teams pipeline. A solid way to build relationships, drive leads and speed up sales cycles.
Solo episodes - Run solo episodes on topics such as: how to's, common customer questions, pain points you fix, industry trends, new ideas, playbooks, what to avoid and much more. Build a reputation as a trusted leader in your niche and grow an audience and leads.
Build fame - Invite on industry 'famous' guests to grow your audience and reputation.
Our full b2b podcast management and production services are from $3k (£2k) per month. Pricing goes up if you want more frequent episodes.
Yes, our founder runs a top 10 b2b marketing podcast (Breaking B2B). We will share insider tips on what makes a great host (after learning from making all the mistakes :).
A B2B podcast can benefit your brand by increasing brand visibility, driving website traffic, generating leads, and nurturing customer relationships. It helps you establish authority in your industry and positions your brand as a trusted resource for your target audience.
To choose the right topics for your B2B podcast, consider your target audience's pain points, industry trends, and frequently asked questions. Focus on providing valuable insights, actionable tips, and addressing challenges that your audience faces in their business.
The frequency of releasing podcast episodes depends on your resources and audience expectations. Consistency is key, so aim for a schedule that you can consistently maintain, whether it's weekly, bi-weekly, or monthly. Ensure you have enough time to plan, record, and promote each episode effectively.
Promote your B2B podcast by leveraging your existing marketing channels like social media, email newsletters, and your website. Collaborate with industry influencers or guest experts for cross-promotion, and consider paid advertising or partnerships with relevant platforms to reach a wider audience.
Measure the success of your B2B podcast by tracking metrics such as downloads, listener engagement, website traffic, lead generation, and conversions. Monitor listener feedback, ratings, and reviews to gauge audience satisfaction and adjust your content strategy accordingly.
Yes. You can monetise your B2B podcast through sponsorships, partnerships, advertisements, or by offering premium content or services. However, it's important to strike a balance between commercialisation and providing valuable content to maintain listener trust and engagement.
What Clients Say About Us
Justin Rowe
CMO/Founder @ Impactable
“I run the largest B2B LinkedIn ads agency in the US. Sam’s team are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
Linda Melone
Host, B2B Marketing &
Copywriting Podcast
“You need a new superhero alter ego, Sam Dunning…The Golden SEO Man. Everything he touches goes to the top of every search list."
John Foshee
CRO @ Porter Logistics
“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
Stephen Hodges
CEO @ Boson Hub
“Sam is an incredible inbound marketing expert, and a good friend. His online "hustle" is incredible here in LinkedIn, and he is an expert at SEO! He has a great technical team as well who can handle any web project, and tied together with Sam's marketing genius, I can confidently say you and your team will be taken care of. I fully recommend Sam for SEO projects, inbound funnel builds, and technical project!”
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