Break free from sh*t B2B Marketing.

Fintech SEO Agency That Drives Rankings, Leads & Revenue

Your fintech platform deserves visibility. We help you outrank your competition and turn organic traffic into qualified pipelines.

Fintech Innovators Count on Us To Deliver Pipeline


Your Specialist Fintech SEO Agency

In fintech, trust is everything. You’re solving complex problems in a high-stakes, competitive space. And your prospects are doing their research online.


If your site isn’t ranking, it’s not being considered.


At Breaking B2B, we help fintech companies turn organic search into a consistent, high-quality lead channel. Whether you're in payments, lending, compliance, or data analytics, we build SEO strategies that align with your ICP, support your GTM motion, and drive measurable results.

PRICING

Fintech SEO plans starts at:

$3k/month

(£2.5k/month)

Average spend for a fast-growth fintech SEO campaign is $5K+ monthly.

Book a call

RACHAEL

   Director @ Wildsparq - B2B SaaS Company

"I interviewed several agencies to take on this project, but Sam and Breaking B2B were really the ones who seemed to get it. The end result is something that I'm really proud of. It’s great content, it sounds like our brand voice, it’s thorough, it’s well researched, and I’m really happy with the results. In the first 30 days, we were indexed on page one for people who were searching for alternatives to our competitors. I couldn’t recommend them enough for SEO, CRO, hosting, & managing your website".

GEORGE COUDOUNARIS

 Co-Host @ The B2B Playbook

"SEO is dead (except for when Sam Dunning help me rank our number one money keyword in like 50 days).


But for all my competitors –

trust me, it's definitely dead".

  JUSTIN ROWE

   Founder @ Impactable

   #1 B2B LinkedIn Ads Agency

  BRANDON

   CMO @ Tech Company

    B2B SaaS Platform

The No-Fluff Fintech SEO Agency For High-Stakes Growth 

In fintech, the stakes are high, and so is the competition. You need a focused SEO partner that knows how to rank for high-intent terms, navigate compliance, and turn search into a serious pipeline.. Here’s how we get it done:

Content That Aligns With Your Funnel


We create search-optimized content designed to attract, educate, and convert fintech users. Here’s how we get it done:

  • Product, feature, and integration pages
  • Alternative and comparison pages
  • Thought leadership optimized for high-intent keywords
  • Use-case and vertical-specific content to speak directly to decision-makers

Technical SEO That Supports Growth


Whether you're on Webflow, WordPress, or a custom stack, we ensure your site is fast, crawlable, and search-ready. Our approach: 

  • Performance and mobile optimization
  • Schema markup for fintech use cases
  • Site structure aligned with buyer journeys
  • Accessibility and international SEO support for global platforms

Backlink Strategy That Builds Trust


We secure high-authority, finance-relevant links that boost your credibility and help you compete with top industry players. What we do:

  • Features in fintech publications and podcasts
  • White-hat guest content and digital PR
  • Authority-building mentions from B2B and SaaS outlets

Competitor Analysis & Strategy


We help you outrank category leaders by learning from and outperforming their SEO strategy. How we do it:

  • Keyword and content gap analysis
  • Backlink profile audits and benchmarks
  • Page-level teardown of high-performing assets

CRO & Analytics-Backed Execution


We optimize content and site elements to turn visitors into leads, demo requests, or free trial signups. Here’s how:

  • Funnel-aware CTAs and content placement
  • Heatmaps and user behavior analysis
  • Ongoing A/B testing and reporting

Why Fintech Companies Work With Us

  • B2B-Focused – We specialize in B2B fintech SEO built for long sales cycles, multi-stakeholder decisions, and complex buyer journeys. Our SEO strategies move clients through the funnel. 
  • Compliance-Smart – In fintech, one wrong move can cost you trust or worse, regulatory trouble. We know how to build SEO strategies that meet the demands of financial regulators while still outranking competitors.
  • Full-Service – We’re a true fintech SEO agency, no outsourcing, no fluff. From technical SEO to high-value content and link building, every part of your SEO strategy is executed by our in-house team of specialists. 

Ready to grow your healthcare company with a results-driven SEO strategy?

Real Results From Fintech Companies That Work With Us

B2B SaaS Company

How We Helped:

  • In-depth keyword research
  • Technical audit
  • Full content roadmap
  • Content production
  • Ranking competitor/alternative pages
  • Off page citations and link building

40%

Increase in Organic Search Sessions

37%

Rise in User Engagement

31%

Growth in Organic Search Users

37%

Increase in Total Sign-ups 

B2B SaaS Company

How We Helped:

  • Technical audit to establish deep understandings.
  • Bespoke strategy for long-term organic success.
  • Strategy focused on bottom-funnel impcat.
  • Delivered clear, measurable SEO wins quickly.
  • Keyword strategy that informed content deployment.
  • Rapid expert response from single point of contact.

#1

For revenue-driving keywords within a month of publishing.

Boosted

law ranking content organically

Bottom funnel

first focus increased traffic and click throughs

3 month trial

extended to 12month contract after early successes

+182%

Page #1 Keywords over 6 months

Organic rankings

For demo-driving keywords

Scaled out

Content production

Results

Achieved within 6 months

B2B SaaS Company

How We Helped:

  • Crafted revenue-driving SEO strategy
  • Full execution on product-led content
  • Solid niche relevant links earnt
  • Assisted niche relevant links earnt

Our Tried & Proven Fintech SEO Framework


1. Discovery & Strategic Planning


We dive into your ICP, GTM motion, product complexity, and messaging to build a roadmap that fits your growth targets.

2. Keyword & Content Strategy


We prioritize high-intent, bottom-funnel keywords that your ideal users actually search. Every content asset is tied to revenue.

3. Technical SEO & Onsite Optimization


We optimize your site’s speed, crawlability, and UX. Pages are restructured or created to support both users and search engines.

4. Authority Building


We execute fintech-focused link-building campaigns, targeting relevant sites and influencers in the space.

5. Reporting & Continuous Optimization


We report on rankings, conversions, and CRO wins. Expect monthly strategy calls, weekly check-ins, and clear growth milestones.

Meet Your Specialist Fintech SEO Team


You don’t need generalists. You need fintech experts who understand how to rank in regulated spaces, attract users, and convert traffic into pipelines. Our team is built to handle the complexity: compliance, technical products, and long sales cycles, and deliver results that move revenue, not just rankings.

Lead SEO Strategist

Your growth architect. Our lead strategist brings deep expertise in B2B SaaS and fintech, with a sharp focus on high-intent demand gen, complex ICPs, and multi-stage sales funnels.


Technical Team

Experts in scalable site architecture and performance. Our technical team ensures your platform is fast, scalable, and built for search.

Content team

Fintech-native writers who balance clarity, compliance, and conversion. They write to move prospects down the funnel.


PR & Link Acquisition

Our PR team lands high-quality, relevant placements on fintech, SaaS, and B2B publications that move rankings in competitive SERPs.

What Clients Say About Us

Justin Rowe

CMO/Founder @ Impactable

(#1 B2B LinkedIn Ads Agency)

“I run the largest B2B LinkedIn ads agency in the US. Breaking B2B are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for B2B/SaaS SEO that drives pipeline. Always excellent feedback and results. If anyone  needs SEO we send them to Breaking B2B."

Rachael Merrit

 Marketing Director @ Wildsparq
(B2B SaaS)

“I interviewed several agencies... Breaking B2B were really the ones who seemed to get it. The end result is something that I'm really proud of. It's great content, it sounds like our brand voice, it's thorough, it's well researched, and I'm really happy with the results. In 30 days, we were indexed on page one for people who were searching for alternatives to our competitors. I couldn't recommend them enough for SEO. "

John Foshee

CRO @ Porter Logistics

(B2B omnichcannel 3PL)

“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Caitlyn Ryan

Content Marketing Manager @ EventsAir (B2B SaaS)

“Our challenges came from being able to scale. SEO took too much time for us internally. We needed expert level B2B SaaS understanding. We deliver globally so relevant organic traffic and leads are huge for us. Breaking B2B are flexible, knowledgeable, constantly share suggestions to drive growth opportunities and have enabled us to scale SEO and content like we couldn't before.”

Frequently Asked Questions (FAQs)

  • >> Is SEO safe for a regulated fintech product?

    Yes. We work within your compliance guidelines and build trust-first SEO strategies that meet YMYL (Your Money or Your Life) standards.

  • >> How is fintech SEO different from general SEO?

    Fintech SEO involves more technical language, complex users, and higher trust signals. We tailor your strategy to attract and convert decision-makers—especially in risk-averse markets.

  • >> Can you support multiple ICPs or global SEO?

    Yes. We’ve built SEO programs that support both SMB and enterprise buyers across North America, Europe, and APAC.

  • >> How long does it take to see results?

    You’ll typically see ranking improvements in 30–60 days, with conversions ramping up in months 2–4 depending on your domain authority and competition.

  • >> Can SEO support both product-led and sales-led growth in fintech?

    Absolutely. We tailor SEO strategies to align with your go-to-market model, whether you’re driving self-serve signups or high-touch enterprise sales.

Ready To Grow Your B2B Company?

Book a call