Break free from sh*t B2B marketing.

Fintech SEO agency that drives rankings, leads & revenue.

Your fintech platform deserves visibility. We help you outrank your competition and turn organic traffic into qualified pipeline.

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Fintech innovators count on us to deliver pipeline

Your specialist fintech SEO agency.

In fintech, trust is everything. You're solving complex problems in a high-stakes, competitive space. And your prospects are doing their research online. If your site isn't ranking, it's not being considered.

At Breaking B2B, we help fintech companies turn organic search into a consistent, high-quality lead channel. Whether you're in payments, lending, compliance, or data analytics, we build SEO strategies that align with your ICP, support your GTM motion, and drive measurable results.

Pricing

Plans start at

$4k+ /mo

(£3,000+ per month)

Average spend for a fast-growth B2B SEO program is $7k+ monthly.

What's included

90-day sprints, no annual lock-in
Run by senior SEOs, no juniors
90-day growth guarantee
Slack updates and clear reporting

Book a call See full pricing

What we do

The no-fluff fintech SEO agency for high-stakes growth.

In fintech, the stakes are high, and so is the competition. You need a focused SEO partner that knows how to rank for high-intent terms, navigate compliance, and turn search into a serious pipeline.

Content that aligns with your funnel

We create search-optimized content designed to attract, educate, and convert fintech users.

Here's how we get it done:

Product, feature, and integration pages: Built for the high-intent terms your buyers actually search.
Alternative and comparison pages: Capture demand from prospects evaluating competitors.
Thought leadership: Optimized for high-intent keywords your category cares about.
Use-case and vertical content: Speaks directly to decision-makers in your ICP.

Technical SEO that supports growth

Whether you're on Webflow, WordPress, or a custom stack, we ensure your site is fast, crawlable, and search-ready.

Our approach:

Performance and mobile optimization: Pages that load fast and feel right on every device.
Schema markup for fintech use cases: Help Google understand your product and pages.
Site structure aligned with buyer journeys: Architecture that supports both users and search engines.
Accessibility and international SEO: Support for global platforms and multi-region rollouts.

Backlink strategy that builds trust

We secure high-authority, finance-relevant links that boost your credibility and help you compete with top industry players.

What we do:

Fintech publication features: Placements in the publications and podcasts your buyers read.
White-hat guest content and digital PR: Earned coverage, not paid-for links.
Authority-building mentions: High-trust placements from B2B and SaaS outlets.

Competitor analysis & strategy

We help you outrank category leaders by learning from and outperforming their SEO strategy.

How we do it:

Keyword and content gap analysis: Surface the queries your competitors rank for that you do not.
Backlink profile audits and benchmarks: See exactly where their authority is coming from.
Page-level teardown: Reverse-engineer their highest-performing assets.

CRO & analytics-backed execution

We optimize content and site elements to turn visitors into leads, demo requests, or free trial signups.

Here's how:

Funnel-aware CTAs and content placement: The right ask, in the right place, at the right moment.
Heatmaps and user behavior analysis: See what visitors actually do on the page.
Ongoing A/B testing and reporting: Iterate on the elements that move the needle.

Ready to grow your fintech company with a results-driven SEO strategy?

Book a call

Why fintech companies work with us

Three reasons fintech teams pick Breaking B2B.

We specialise in fintech. Every part of our process is built around the realities of your category: long sales cycles, regulated buyers, and competitive SERPs.

Read the Ultimate B2B SEO Guide

B2B-focused

Built for long sales cycles and complex buyer journeys.

We specialize in B2B fintech SEO built for long sales cycles, multi-stakeholder decisions, and complex buyer journeys. Our SEO strategies move clients through the funnel, not just up the rankings.

Compliance-smart

SEO strategies that respect financial regulations.

In fintech, one wrong move can cost you trust or worse, regulatory trouble. We know how to build SEO strategies that meet the demands of financial regulators while still outranking competitors.

Full-service

One in-house team for every part of your SEO program.

We're a true fintech SEO agency. No outsourcing, no fluff. From technical SEO to high-value content and link building, every part of your SEO strategy is executed by our in-house team of specialists.

Hear it from the founders & CMOs we've worked with.

Real B2B operators on what changed when SEO became a real channel.

The pace we've made that happen has been insane. At least 10x in a few months.

Adam Holmgren Founder + CEO @ Fibbler

Our process

Our tried & proven fintech SEO framework.

Discovery & strategic planning

We dive into your ICP, GTM motion, product complexity, and messaging to build a roadmap that fits your growth targets.

Keyword & content strategy

We prioritize high-intent, bottom-funnel keywords that your ideal users actually search. Every content asset is tied to revenue.

Technical SEO & onsite optimization

We optimize your site's speed, crawlability, and UX. Pages are restructured or created to support both users and search engines.

Authority building

We execute fintech-focused link-building campaigns, targeting relevant sites and influencers in the space.

Reporting & continuous optimization

We report on rankings, conversions, and CRO wins. Expect monthly strategy calls, weekly check-ins, and clear growth milestones.

The team

Meet your specialist fintech SEO team.

You don't need generalists. You need fintech experts who understand how to rank in regulated spaces, attract users, and convert traffic into pipeline. Our team is built to handle the complexity: compliance, technical products, and long sales cycles, and deliver results that move revenue, not just rankings.

Lead SEO strategist

Your growth architect. Deep expertise in B2B SaaS and fintech, with a sharp focus on high-intent demand gen, complex ICPs, and multi-stage sales funnels.

Technical team

Experts in scalable site architecture and performance. Our technical team ensures your platform is fast, scalable, and built for search.

Content team

Fintech-native writers who balance clarity, compliance, and conversion. They write to move prospects down the funnel.

PR & link acquisition

Our PR team lands high-quality, relevant placements on fintech, SaaS, and B2B publications that move rankings in competitive SERPs.

Testimonials

What clients say about us.

"I run the largest B2B LinkedIn ads agency in the US. Breaking B2B are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for B2B/SaaS SEO that drives pipeline. Always excellent feedback and results."

"I interviewed several agencies... Breaking B2B were really the ones who seemed to get it. In 30 days, we were indexed on page one for people who were searching for alternatives to our competitors."

"I vetted 4 providers and put them through a fairly strenuous knowledge test. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. We now rank position 1–7 for multiple search results."

"Our challenges came from being able to scale. Breaking B2B are flexible, knowledgeable, constantly share suggestions to drive growth opportunities and have enabled us to scale SEO and content like we couldn't before."

FAQs

Frequently asked questions.

Is SEO safe for a regulated fintech product?

Yes. We work within your compliance guidelines and build trust-first SEO strategies that meet YMYL (Your Money or Your Life) standards.

How is fintech SEO different from general SEO?

Fintech SEO involves more technical language, complex users, and higher trust signals. We tailor your strategy to attract and convert decision-makers, especially in risk-averse markets.

Can you support multiple ICPs or global SEO?

Yes. We've built SEO programs that support both SMB and enterprise buyers across North America, Europe, and APAC.

How long does it take to see results?

You'll typically see ranking improvements in 30 to 60 days, with conversions ramping up in months 2 to 4 depending on your domain authority and competition.

Can SEO support both product-led and sales-led growth in fintech?

Absolutely. We tailor SEO strategies to align with your go-to-market model, whether you're driving self-serve signups or high-touch enterprise sales.

Ready to grow your B2B company?

A 30-min call with Sam. We diagnose where pipeline is leaking from organic search and walk you through a 90-day plan tailored to your category. Free. No deck. No pitch.

Book a call Grab the free 90-day playbook

90-day page-1 ranking guarantee
Senior-led Senior SEOs on every account, no juniors
From $4k/mo no annual lock-in