We Reviewed 10 Best B2B SEO Tools That Drive Real Revenue Growth in 2025
Dan Burt
August 22, 2025
Table of Contents
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Quick Summary
Are Your Competitors Already Ranking for Your Target Keywords?
One harsh reality of growing your business using SEO in 2025 is the likelihood of your competitors already capturing high-intent prospects searching for solutions like yours.
This is because your competitors are ranking for valuable keywords, driving organic traffic, and converting visitors into qualified leads.
In this
Breaking B2B guide, we break down 10 B2B SEO tools you can use to level-up and dominate search results and drive consistent lead generation.
Why Listen to Us?
At Breaking B2B, we've helped
B2B companies like Buzzacott and sites like Elite Competition improve their organic search performance. This guide comes from such hands-on experience of building SEO strategies that generate qualified leads for B2B companies.
Why Are B2B SEO Tools Important?
Capture High-Intent Traffic
B2B buyers research solutions extensively before making contact. SEO tools help you rank for keywords prospects use during their evaluation process.
Outrank Competitors
SEO tools provide competitive intelligence to identify gaps in competitor strategies and opportunities to steal market share.
Scale Content Production
Platforms streamline content creation by identifying topics, optimizing existing pages, and automating
technical SEO tasks.
Measure Real Revenue Impact
Advanced tools track organic traffic through the entire buyer journey. They connect search rankings to actual pipeline generation.
Reduce Customer Acquisition Cost
Organic traffic delivers qualified leads without ongoing ad spend. They help reduce overall customer acquisition costs over time.
10 Best B2B SEO Tools
- Ubersuggest
- SpyFu
- RankMath
- BuzzSumo
- SE Ranking
- Frase AI
- ContentKing
- Lumar (formerly DeepCrawl)
- GTmetrix
- Serpstat
1. Ubersuggest
Ubersuggest delivers extensive keyword research and competitor analysis at an accessible price point. Neil Patel's platform excels at uncovering long-tail keywords that B2B companies often miss, plus it provides detailed competitor insights that reveal content gaps and ranking opportunities.
The platform combines keyword research, site audit, and rank tracking in one interface. For B2B teams with limited budgets, Ubersuggest offers enterprise-level insights without the premium price tag.
Key Features
- Keyword Research: Uncovers thousands of long-tail keywords with search volume, difficulty scores, and cost-per-click data.
- Competitor Analysis: Reveals top-performing pages, organic keywords, and content gaps for any competitor domain.
- Site Audit: Identifies technical SEO issues, crawl errors, and optimization opportunities across your entire site.
Pricing
- Individual Plan ($29/month/user/billed monthly): Great for solopreneurs and freelancers managing up to 3 websites
- Business Plan ($49/month/user/billed monthly): Ideal for small to mid-sized businesses managing multiple projects (up to 7)
- Enterprise/Agency Plan ($99/month/user/billed monthly): Best for agencies and larger teams with high-volume needs (up to 15 projects)
- Lifetime Plans (One-Time Payment: $290 / $490 / $990): Pay once and get lifetime access to the Individual, Business, or Enterprise tiers respectively — great for long-term savings
Pros
- Affordable pricing makes it accessible for small B2B teams
- Comprehensive keyword database with accurate search volume data
Cons
- Limited advanced features compared to enterprise tools
- Keyword difficulty scores sometimes overestimate competition
2. SpyFu
SpyFu is a competitor intelligence tool ideal for B2B companies in crowded markets. It uncovers competitor keywords, ad spend, and top-performing content. You’ll also have access to historical data to track strategy shifts, seasonal trends, and gaps to exploit.
Key Features
- Unlimited Keyword Research: Access to keyword database with no daily search limits.
- Competitor Keyword Tracking: See every organic and paid keyword your competitors rank for.
- Backlink Analysis: Identify competitor link sources and find opportunities for your own link building.
Pricing
- Free Version ($0/month/user): excellent for solo users who want basic competitive insights
- Basic Plan ($33/month/user billed annually or $39/month billed monthly): Perfect for solo marketers and small businesses
- Professional Plan ($58/month/user billed annually or $79/month billed monthly): Best for growing companies needing unlimited data access
- Team Plan ($149/month/user billed annually or $299/month billed monthly): Ideal for larger teams and marketing agencies
Pros
- Unlimited keyword research with no daily limits
- Extensive historical data shows competitor strategy evolution
Cons
- Interface feels dated compared to modern SEO tools
- Limited technical SEO features beyond keyword research
3. RankMath
RankMath turns WordPress sites into SEO powerhouses with advanced on-page tools. It offers schema markup, in-depth analytics, and real-time content suggestions to boost search visibility.
For B2B companies on WordPress, RankMath delivers enterprise-grade SEO features without recurring costs, integrating smoothly with popular page builders.
Key Features
- Advanced On-Page SEO: Optimize title tags, meta descriptions, and content with real-time suggestions.
- Google Search Console Integration: Connects directly with GSC for comprehensive performance tracking.
- Content AI: Provides content optimization suggestions based on top-ranking pages.
Pricing
- Pro Plan ($6.99/month/user billed annually): Ideal for bloggers, individuals, and solopreneurs
- Business Plan ($20.99/month/user billed annually): Perfect for freelancers and small agencies
- Agency Plan ($49.99/month/user billed annually): Best for agencies managing many clients
Pros
- SEO features at a fraction of competitor prices
- Seamless WordPress integration with popular themes and plugins
Cons
- WordPress-only, limiting usefulness for other CMS platforms
- Can be overwhelming for beginners due to extensive feature set
4. BuzzSumo
BuzzSumo excels at content research and social media analysis, making it essential for B2B content marketing. The platform reveals which content formats perform best in your industry, identifies trending topics, and helps you create content that generates engagement and backlinks.
Beyond content discovery, BuzzSumo provides influencer identification and brand monitoring capabilities that support comprehensive B2B marketing strategies.
Key Features
- Content Research: Discover top-performing content by topic, domain, or keyword with engagement metrics.
- Trending Topics: Identify rising trends and topics before they peak in your industry.
- Influencer Discovery: Find industry influencers and thought leaders for outreach and collaboration.
Pricing
- Content Creation Plan ($199/month/user billed annually): Perfect for individual marketers or small teams
- PR & Comms Plan ($299/month/user billed annually): Best for agencies and growing teams
- Suite Plan ($499/month/user billed annually): Ideal for larger teams
- Enterprise Plan ($999/month/user billed annually): For enterprise-level needs
Pros
- Comprehensive content performance data across multiple platforms
- Excellent for identifying trending topics and content gaps
Cons
- Expensive for small teams with limited budgets
- Limited keyword research capabilities compared to dedicated SEO tools
5. SE Ranking
SE Ranking’s strong points are rank tracking and competitive analysis. The platform combines essential SEO tools with white-label reporting capabilities, making it popular with agencies and consultants serving B2B clients.
Key Features
- Rank Tracking: Monitor keyword positions daily with location-specific tracking and competitor comparison.
- Website Audit: Comprehensive technical SEO analysis with prioritized recommendations.
- Competitor Research: Analyze competitor keywords, backlinks, and content performance.
Pricing
- Essential Plan (~€47.20/month/user billed annually): Perfect for individual SEO professionals
- Pro Plan (~€87.20/month/user billed annually):
Ideal for agencies and small teams - Business Plan (~€188.00/month/user billed annually): Best for larger agencies or enterprises
Pros
- Comprehensive feature set at competitive pricing
- Excellent rank tracking accuracy and frequency
Cons
- Smaller keyword database compared to premium tools
- Limited content optimization features
6. Frase AI
Frase AI revolutionizes content optimization by analyzing top-ranking pages and providing AI-powered writing assistance. For B2B companies producing regular content, Frase streamlines the research and optimization process while ensuring content meets search intent.
The platform combines content research, writing assistance, and optimization in one workflow. This integration saves time and improves content quality by providing data-driven insights throughout the creation process.
Key Features
- Content Research: Analyzes top-ranking pages to understand what content ranks well.
- AI Writing Assistant: Generates content outlines, introductions, and full sections based on research.
- SERP Analysis: Breaks down search results to understand ranking factors and content requirements.
Pricing
- Basic Plan ($45/month/user billed monthly; $38/month if billed annually): Ideal for solo content creators and freelancers
- Team Plan ($115/month/user billed monthly; $97/month if billed annually): Best for small teams/agencies
- Enterprise Plan (Custom pricing): For larger organizations with complex needs
Pros
- AI-powered content creation saves significant time
- Comprehensive content research and optimization in one platform
Cons
- AI-generated content requires human editing and fact-checking
- Limited technical SEO features beyond content optimization
7. ContentKing
ContentKing offers real-time website monitoring and technical SEO auditing, continuously crawling your site to catch issues before they hurt rankings. It's especially valuable for B2B companies with complex sites where undetected problems can derail SEO performance.
Unlike traditional audit tools that give static reports, ContentKing delivers ongoing insights, flagging issues instantly and tracking progress over time.
Key Features
- Real-Time Monitoring: Continuously monitors your website for technical SEO issues.
- Change Detection: Alerts you when important pages change or develop problems.
- Comprehensive Audits: Identifies technical issues, content problems, and optimization opportunities.
Pricing
- Basic Plan ($44.99/month/user billed monthly; $38.25/month if billed annually): Ideal for solo content creators and freelancers
- Team Plan ($114.99/month/user billed monthly; $97.75/month if billed annually): Perfect for small agencies or marketing teams
- Enterprise Plan (Custom pricing): Best for larger organizations
Pros
- Real-time monitoring prevents issues from impacting rankings
- Comprehensive technical SEO analysis and recommendations
Cons
- Higher pricing compared to one-time audit tools
- Focused on technical SEO, limited content optimization features
8. Lumar (formerly DeepCrawl)
Lumar is built for enterprise-level technical SEO auditing and monitoring. It thoroughly crawls large and complex websites to uncover issues that affect search performance and user experience.
Its key strength is handling large-scale sites while delivering clear, actionable insights. With custom reporting and API access, Lumar fits seamlessly into enterprise workflows.
Key Features
- Deep Website Crawling: Analyzes large websites thoroughly with unlimited crawl depth.
- Technical SEO Analysis: Identifies complex technical issues affecting search performance.
- Change Monitoring: Tracks website changes and their impact on SEO performance.
Pricing
Custom pricing based on company size and requirements.
Pros
- Handles large, complex websites better than most competitors
- Comprehensive technical SEO analysis and recommendations
Cons
- Higher pricing limits accessibility for smaller teams
- Steep learning curve requires technical SEO knowledge
9. GTmetrix
GTmetrix focuses on website performance analysis, a crucial factor for B2B SEO success. The platform provides detailed page speed insights, identifies performance bottlenecks, and offers specific recommendations to improve loading times and user experience.
For B2B companies where site speed impacts conversions, GTmetrix delivers actionable insights that improve both search rankings and user satisfaction.
Key Features
- Page Speed Analysis: Comprehensive performance testing with detailed metrics.
- Performance Monitoring: Regular testing and alerting for performance issues.
- Video Playback: Visual representation of page loading process.
Pricing
- Micro Plan ($5/month/user billed monthly; $51/month billed annually): Perfect for casual users who need basic monitoring
- Solo Plan ($14.50/month/user billed monthly; $148/year): Ideal for freelancers or individual devs
- Starter Plan ($28/month/user billed monthly; $285/year): Best for small teams
- Growth Plan ($55.50/month/user billed monthly; $568/year): Ideal for growing companies monitoring multiple pages
- Champion Plan ($75/month/user billed annually): For performance leads or small businesses
- Team Plan ($160/month/user billed annually): Designed for mid‑sized teams.
- Enterprise Plan ($425/month/user billed annually): This is best for large organizations
- Custom Plan (custom pricing): This is fully customizable to fit complex or large-scale needs
Pros
- Detailed performance analysis with specific recommendations
- Affordable pricing for regular monitoring
Cons
- Limited to performance analysis
- Free plan restrictions limit usefulness for regular monitoring
10. Serpstat
Serpstat focuses on keyword research and competitor intelligence. The platform combines essential SEO tools with advanced analytics, making it suitable for B2B companies needing detailed search insights without premium pricing.
The platform's strength lies in its balance of features and international data coverage. It provides reliable insights for global B2B companies targeting multiple markets.
Key Features
- Keyword Research: Extensive keyword database with search volume and difficulty data.
- Competitor Analysis: Detailed competitor keyword and content analysis.
- Site Audit: Technical SEO analysis with prioritized recommendations.
Pricing
- Individual Plan ($50/month/user billed annually): Perfect for freelancers and beginners
- Team Plan ($100/month/user billed annually): Best for small agencies and growing teams
- Agency Plan ($410/month/user billed annually): Ideal for larger agencies and enterprises
Pros
- Comprehensive feature set at competitive pricing
- Strong international keyword database
Cons
- Smaller database compared to premium tools like Ahrefs
- Limited advanced content optimization features
Stop Watching Competitors Capture Your Organic Traffic
The B2B SEO tools in this guide help you attract qualified traffic and leads by covering key areas like keywords, content, and technical SEO.
But tools alone won’t drive results. Success comes from consistent execution and data-driven optimization.
At Breaking B2B, we’ve seen how the right tools, paired with the right strategy, can transform organic performance. As long as they align with your team’s goals and capabilities of course.
Ready to dominate your industry's search results?
Book a call today to discuss your SaaS SEO strategy.
