Customer story
How Checkwriters hit #1 rankings on targeted searches in months
Payroll / B2B SaaS A payroll provider went from invisible on its priority keywords to owning the top spot — without trying to win every term.
I started to see those types of results within months of working with Breaking B2B. Sam and Breaking B2B are radically transparent with their process, and the results have been great from my perspective.
The challenge
The payroll category has loud competitors and a lot of low-quality content. Checkwriters didn’t need to win every term — it needed to rank for the searches its ideal buyers actually run.
What we changed
We narrowed focus to a tight set of high-intent payroll queries and built the technical and content foundation needed to compete on each one, instead of spreading effort across a long content calendar.
The outcome
Checkwriters now ranks #1 for the targeted searches that matter to its ICP, and the inbound traffic is the kind that actually books calls.
