Break free from sh*t B2B marketing.

SEO for financial services that drives trust, leads, and revenue.

Rank higher, build trust, and drive leads. We provide compliant SEO for financial services brands.

Not ready? Grab our 90 days to revenue SEO playbook

Leading financial services brands trust us to deliver pipeline

Your specialist financial services SEO agency.

The financial sector is crowded, highly regulated, and competitive. Showing up at the top of Google isn't just about traffic, it's about building trust and credibility with the right audience. Whether you're a financial advisor, accounting SaaS, insurance broker, or enterprise lender, your prospects are searching online.

At Breaking B2B, we build custom SEO strategies tailored to the financial industry. Our approach focuses on visibility, conversion, and compliance, all while delivering measurable results.

Pricing

Plans start at

$4k+ /mo

(£3,000+ per month)

Average spend for a fast-growth B2B SEO program is $7k+ monthly.

What's included

  • 90-day sprints, no annual lock-in
  • Run by senior SEOs, no juniors
  • 90-day growth guarantee
  • Slack updates and clear reporting

What we do

The no-fluff financial services SEO agency for serious growth.

We focus on what drives growth: qualified traffic, trust-building content, and leads that convert. Here's how we get it done:

Revenue-focused content strategy

We create content that ranks, resonates, and drives the pipeline for regulated, high-stakes financial services buyers.

Here's our approach:

  • Commercial keyword research: Targeting high-intent terms buyers actually use.
  • Core service pages: Financial audits, tax planning, SaaS compliance, and more.
  • Authority hubs: FAQ hubs, resource centres, and competitor/alternative pages.

Technical SEO that keeps your site running smoothly

We optimize your site for performance, scalability, and search dominance, all while meeting financial industry standards.

How we do it:

  • Secure architecture: HTTPS-first, fast, mobile-first builds.
  • Financial services schema: Markup that helps you stand out in SERPs.
  • Clean URLs and linking: Crawlable structures and strong internal linking.

Backlink building that boosts authority

We don't chase vanity metrics. We earn backlinks that Google trusts and your buyers recognize.

How we approach it:

  • Industry features: Coverage in finance, SaaS, and B2B publications.
  • PR-backed placements: Authoritative, relevant outlets only.
  • Trusted citations: GMB, Crunchbase, Clutch, and others.

Local SEO to own your market

When clients search for financial services nearby, you need to show up first and look credible doing it. We optimise your local presence to dominate rankings in every market you serve.

How we do it:

  • Google Business Profile: Optimised listing tuned to win the local map pack.
  • City and service pages: Landing pages built around the markets you actually serve.
  • Local keyword strategy: Built for firms with multi-location or hybrid models.

Ready to grow your financial services company with a results-driven SEO strategy?

Book a call

Our approach

Why financial services companies choose Breaking B2B.

Four things we obsess over for every financial services client. Together they turn organic search into a reliable pipeline channel.

Read the Ultimate B2B SEO Guide

B2B-first expertise

Reach decision-makers in complex, high-stakes industries.

We specialize in SEO strategies that reach high-value decision-makers in regulated industries like finance, moving them from prospects to clients through long, considered buying cycles.

Regulation-aware

SEO content that meets compliance without losing rankings.

Our SEO content meets compliance standards across financial services without sacrificing clarity, rankings, or conversions. Legal and marketing teams can both sign off.

Full-service

Strategy, content, technical, and links in-house.

From technical audits to content writing and authoritative link building, everything is handled in-house by specialists who understand the demands of financial services SEO.

Niche authority

Punch above your weight against larger competitors.

We focus on niche authority, long-tail keywords, and content gaps your larger competitors often miss, helping you compete with established firms and attract high-value clients.

Our process

Our tested and proven SEO process for financial services.

Strategy and compliance kickoff

We begin with a full discovery session to understand your services, ICP, industry regulations, and growth goals. We audit your current rankings, website, and competitors to form a compliant SEO roadmap.

Keyword and funnel mapping

We target terms that align with your services and buyer intent, from "outsourced CFO services" to "RegTech platform for banks". Then we build a content roadmap tied to each stage of the funnel.

Technical and onsite optimisation

We optimise site structure, clean up any crawl issues, and improve UX for both users and search engines. Metadata, internal linking, schema, and speed all get addressed.

Authority and off-page SEO

We execute white-hat backlink campaigns across finance, SaaS, and B2B verticals. Your site earns trust signals and improves ranking competitiveness.

Reporting and strategy refinement

You get a clear monthly report covering keyword movements, lead flow, traffic, and what's next. We stay nimble and data-led in our approach.

The team

Meet your specialist financial services SEO team.

Work with a team that understands the nuances of finance SEO. We're not generalists, we specialize in B2B finance, SaaS, and complex buyer journeys. From strategy to execution, everything we do is built to drive results that matter.

Lead SEO strategist

Drives strategy tailored to the complexities of regulated, high-stakes markets. Focused on ranking, ROI, and pipeline growth.

Technical team

Maximising performance on the daily, our technical team handle audits, fixes, and dev work that moves the SEO needle.

UI/UX team

Specialists in building fast, secure, and scalable websites that meet financial industry standards for UX, accessibility, and SEO performance.

Content team

Financial services native writers who balance clarity, compliance, and conversion. We write content that satisfies industry standards and converts decision-makers.

Link building and PR

We land high-authority links on respected financial, fintech, and B2B outlets, boosting your credibility, trust, and search performance without risk.

Testimonials

What clients say about us.

Justin Rowe

"I run the largest B2B LinkedIn ads agency in the US. Breaking B2B are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for B2B/SaaS SEO that drives pipeline. Always excellent feedback and results."

Justin Rowe
CMO/Founder
Rachael Merritt

"I interviewed several agencies... Breaking B2B were really the ones who seemed to get it. In 30 days, we were indexed on page one for people who were searching for alternatives to our competitors."

Rachael Merritt
Marketing Director
John Foshee

"I vetted 4 providers and put them through a fairly strenuous knowledge test. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. We now rank position 1–7 for multiple search results."

John Foshee
CRO
Caitlin Ryan

"Our challenges came from being able to scale. Breaking B2B are flexible, knowledgeable, constantly share suggestions to drive growth opportunities and have enabled us to scale SEO and content like we couldn't before."

Caitlin Ryan
Marketing Manager

FAQs

Frequently asked questions.

Do you handle compliance requirements in content?

Yes. We work with your compliance and legal teams to ensure content meets guidelines while remaining search engine optimised.

How long until I see results?

Most of our clients see early traction in 30-60 days, with meaningful lead growth by months 3-6.

Can you work alongside our in-house marketing team?

Absolutely. We often collaborate with internal teams, whether you need full-service SEO or support in specific areas like content, technical fixes, or strategy.

Can you help us compete with larger, established firms?

Absolutely. We build SEO strategies that focus on niche authority, long-tail keywords, and content gaps your larger competitors often miss, helping you punch above your weight and attract high-value clients.

How do you measure success with financial services SEO?

We track metrics that matter, like qualified traffic, keyword rankings tied to your services, lead generation, and revenue impact. You'll receive clear monthly reports and ongoing strategy reviews focused on business outcomes, not vanity metrics.

Ready to grow your B2B company?

A 30-min call with Sam. We diagnose where pipeline is leaking from organic search and walk you through a 90-day plan tailored to your category. Free. No deck. No pitch.

  • 90-day page-1 ranking guarantee
  • Senior-led Senior SEOs on every account, no juniors
  • From $4k/mo no annual lock-in