Customer story
How Impactable diversified beyond paid with B2B SEO
B2B Agency / LinkedIn Ads The largest B2B LinkedIn ads agency in the U.S. layered organic search on top of its paid expertise.
He has been super nice, the team is very professional, and honestly when it comes to LinkedIn — or the voices I follow on LinkedIn — he and his team are the absolute experts in this area. I highly recommend if you're looking for someone for SEO; he's your guy, that's your team.
The challenge
Impactable had built one of the strongest B2B LinkedIn ads businesses in the U.S., but pipeline was concentrated in a single channel. SEO needed to become a real, compounding inbound source — not a side project.
What we changed
We shaped the SEO program around the same buying intent Impactable already understands from paid: who’s actively in-market, what they’re searching for, and what content actually moves them down-funnel.
The outcome
Organic search became a compounding inbound channel sitting alongside the agency’s paid expertise — diversifying pipeline without diluting focus.
