Customer story
How Payara hit page 1 on net-new content quickly
Enterprise Software / Java An enterprise Java/Jakarta EE platform translated tactical SEO work into ranked content and category-wide visibility gains.
Before working with Breaking B2B we had a lot of pages that were not ranking #1. We wanted someone to come in and look at what we're doing right now, and the results we're seeing have been positive. Our rankings have improved, and the new content we've implemented has been ranking really high and driving traffic for us.
The challenge
Payara plays in a technical, enterprise category where credibility is hard-won. SEO had to deliver actually-ranking content, not just opinions about what should work.
What we changed
We built a concrete strategy and shipped the tactical execution alongside it — keyword targeting, technical fixes, and content patterns chosen for what wins in this specific SERP, not generic best practice.
The outcome
The new content started ranking on page 1, and overall category rankings stepped up — turning the SEO program from a deliverable into a measurable growth channel.
