Customer story
How RB2B grew non-branded organic traffic 77% in 6 months
B2B SaaS / Identity A category-defining identity-resolution platform turned a zero-SEO baseline into a compounding pipeline channel inside six months.
You were the one that made sense to me because you were kind of the highest status individual in the space in my head. I would say you guys are incredibly professional and very responsive. The process has been fluid, and there hasn't been a hitch at all.
The challenge
RB2B had built the business on two channels and pushed both to their natural ceiling. LinkedIn was Adam’s primary distribution lever. The cold email operation, which he describes as “canvassing,” was running flat out. Topline growth on the existing playbook had plateaued.
The constraints on the next channel were tight:
- PLG and low-ACV. A paid funnel was not going to pencil out for the unit economics.
- Zero prior SEO activity. No content, no rankings, no LLM citations. Standing start.
- A noisy market. SEO and AI search advice is conflicting across LinkedIn and YouTube. Picking the wrong partner was an expensive way to learn the lesson.
“I’d never done anything with SEO. I needed someone who actually was the expert in this space, not someone with a deck.”
What we changed
We built the SEO and AI search function from zero, with the engagement structured around three phases.
| Phase | What we shipped |
|---|---|
| Onboarding | Clear information requirements upfront, scoped so RB2B’s team could deliver without thrash. We also absorbed a design blocker on their end that would have slowed everything down. |
| Build | Mapped the non-branded SERPs RB2B’s ICP actually uses to evaluate vendors. Built the content and technical foundations against those specific queries, not generic high-volume terms. |
| Run | Monthly cadence with a written plan, named priorities, and an explicit “what we need from you” line so the engagement stayed fluid. |
The outcome
Non-branded organic compounded ahead of plan, and a brand-new channel was alive and producing inside the first two quarters.
- +77% non-branded organic traffic in the first six months, ahead of Adam’s expectations going in.
- A third compounding channel alongside LinkedIn and cold email, where six months earlier there was nothing.
- Top-of-funnel visibility growing from people searching for the problems RB2B solves, then landing on the site and converting.
- No friction across the engagement. In Adam’s words: “fluid, responsive, no hitches.”
Adam’s takeaway for other founders considering the same move:
“The downside is the length of the commitment. The upside is substantially more relevant site traffic, and a professional, rock-solid agency to work with.”
