Episode 499
4 B2B Founders Share the Best Marketing Strategies in 2026
Sam sits down with three B2B agency founders at one dinner table to stress-test what's actually working in 2026: meta ads, long-form video, SEO, AI search, and personal branding.
What we cover
- Why long-form content builds compounding trust over time while paid ads stop delivering the moment you turn off spend
- What actually works with meta ads for B2B: the conditions that make paid worthwhile and the early-stage traps that drain budget fast
- How AI and guru inflation in SEO have created a noise problem and why doubling down on proven core channels beats chasing shiny tactics
- The biggest early mistake B2B founders make: spreading thin across multiple channels before mastering one
- Why personal branding paired with consistent organic distribution is the highest-trust path to pipeline for founder-led businesses
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