Episode 466
Best B2B Event Marketing Strategy to Drive Leads (2026)
In this episode Sam explores all things Event Marketing with B2B SaaS Growth Leader Michael Kilcullen. By the end of the conversation you should have all the tools and info you need for an Event Marketing strategy that will drive leads into 2026 & beyond!
What we cover
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Are B2B Events still relevant today?
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Pre-Event & On-Site Strategies
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Sponsorship Strategies for Events
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In Depth Event Checklist: How to prepare for the win!
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Maximise In-Person Networking
→ You can find Mike here: LinkedIn
→ And here: Wiza
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