Episode 378
B2B Marketing Metrics That Matter!
Sam talks to Vikash Koushik, Head of Marketing @ RevenueHero
- The importance of measurement in B2B marketing!
Sam talks to Vikash Koushik, Head of Marketing @ RevenueHero
What we cover
- Key metrics to measure and why
- MQLs and SQLs broken down
- Using data over emotion
- Using your website to qualify leads
- What’s working well for RevenueHero to drive pipeline that closes
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