Episode 448

Why B2B Marketing Teams Shouldn't Be Measured on Revenue

· with Clark Barron

The goal is $$$ not Leads! Ensuring your product fits the market Marketing should be measured on market impact , not sales output. Don’t let people get in the way of your success.

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What we cover

  • Marketing can’t generate revenue, only the ability to generate revenue.

  • Ensuring your product fits the market

  • Marketing should be measured on market impact , not sales output.

  • Don’t let people get in the way of your success.

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