Episode 415
Ultimate B2B Paid Media Strategy: Lessons from $100M+ Ad Spend
The complete B2B Paid Media strategy guide! Silvio Perez (Founder @ AdConversion) joins Sam on Breaking B2B to share: What makes a solid b2b paid media strategy Top b2b paid media mistakes Prioritising paid media channels Running experiments Choosing which channels/platforms to start How to measure success and scale
What we cover
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What makes a solid b2b paid media strategy
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Top b2b paid media mistakes
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Prioritising paid media channels
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Running experiments
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Choosing which channels/platforms to start
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How to measure success and scale
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