Episode 481
B2B SaaS SEO: In-House Team vs. Agency?
Should SaaS companies build an in-house SEO/AI search team or hire an agency? Sam breaks down the real cost of each, the tradeoffs, and the orgs each model fits.
What we cover
- The real cost of an in-house SEO team. $322K+/year before tools, link spend, ramp-up, and churn
- Why dev capacity is almost always the bottleneck that stalls in-house teams
- Agency cost comparison and faster time to value, with the tool stack already owned
- Who in-house actually fits, and who is better off with an agency
- Anchoring SEO to revenue metrics like signups, demos, and trials instead of traffic at all costs
Want to use SEO and GEO to generate revenue?
Book a call here to see how Breaking B2B can help your team turn organic search into pipeline.
