Episode 391
Building a Billion Dollar B2B Brand (Highs and Lows)
The experience of building a $billion brand! Sam talks to Alina Vandenberghe, CO-FOUNDER & CO-CEO @ Chili Piper. They cover
What we cover
- The importance of brand in 2024 & beyond
- Why Chili Piper have gone so big on brand
- Priorities for a small marketing team
- Impact on inbound & revenue
- Ups and downs of scaling
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