Episode 485
How I Scaled My B2B Business to $220k/mo in 25 Months
Sam Dunning lays out the exact sequence that took Breaking B2B from zero to $220k MRR in 25 months: cold calling while building the SEO engine in parallel, guesting on nearly 100 podcasts in year one, and deploying open-book client case studies to unlock a wave of SaaS inbound.
What we cover
- Cold calling with a $10/month auto dialer for 3 to 6 hours a day, targeting VPs of marketing, CMOs, and founders, generating 1 to 2 booked appointments daily while building the SEO content and link-building engine in parallel
- Guesting on roughly 100 B2B and SaaS marketing podcasts in year one; the 3rd or 4th client at 10 to 20k MRR came directly from a podcast appearance
- Up to 50k MRR everything was scrappy outbound; inbound from Google organic and AI search only started flowing after 3 to 4 months of SEO investment
- At 50k MRR, reinvesting into LinkedIn ads to amplify top-performing organic posts and retarget SaaS marketing leaders already hitting the website
- The open-book influencer play: publicly documenting the full SEO strategy for clients like RB2B and Fibler (content, links, website work) triggered a flood of inbound and pushed the business past $100k MRR
Want to use SEO and GEO to generate revenue?
Book a call here to see how Breaking B2B can help your team turn organic search into pipeline.
