Episode 480
The NEW Way to Do Outbound in 2026
This week Sam talks to Charlotte Cailleaux at EventsAir. Charlotte breaks down what's actually working for B2B and SaaS outbound sales right now — how to get your messaging tight, and the activities that are worthy of your time across every channel. Everything you need for a complete sales and marketing playbook in 2026.
What we cover
- Targeting, timing + messaging — mastering outbound sales
- Extracting sales insights with ChatGPT
- Building long-term customer relationships
- How to stand out with content marketing
- Targeting event professionals (post-event)
About the guest
Charlotte Cailleaux is Head of Growth at EventsAir, the all-in-one event management platform trusted by enterprise event teams worldwide. Connect with Charlotte on LinkedIn.
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