Episode 482

SaaS Marketing Has Changed, Here's What's Working in 2026

· with Samu Kovács

Sam and YouTube marketing specialist Samu Kovács on what's actually driving SaaS pipeline in 2026. Compound engines, the YouTube + SEO + LinkedIn stack, and the founder-brand flywheel.

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What we cover

  • What’s no longer working: lazy YouTube uploads and “traffic at all costs” SEO chasing informational keywords
  • Compound engines over short-term plays. YouTube and SEO both compound over 6 to 12 months
  • The media flywheel: one pillar of content repurposed into LinkedIn posts, blogs, newsletters, shorts, and embedded video
  • Founder and exec brand on LinkedIn with fast feedback loops, and paid amplification to cold ICP lists
  • The deadly trio: YouTube builds demand, SEO/AI search captures it, LinkedIn keeps you visible
  • Why small SaaS teams shouldn’t spread thin across TikTok and Reels
  • Transparency, named case studies, and building in public as the moat against AI-flooded content

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