Episode 414

Top B2B Marketing Mistakes: Fix Your Pipeline and Revenue Issues Today

· Solo episode

Top mistakes a b2b marketing leader see’s daily! A Wake-Up Call for Marketers & Founders! Why b2b marketers are seeing diminishing returns and lower conversions from MQLs Why more focus should be on your ICP Why more leads isn’t the answer Why sales and marketing shouldn’t fight over who brought the “lead” in 3 practical steps to become friends with your sales and SDR team Why handing ebook leads to sales isn’t always bad

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What we cover

  • A Wake-Up Call for Marketers & Founders!

  • Why b2b marketers are seeing diminishing returns and lower conversions from MQLs

  • Why more focus should be on your ICP

  • Why more leads isn’t the answer

  • Why sales and marketing shouldn’t fight over who brought the “lead” in

  • 3 practical steps to become friends with your sales and SDR team

  • Why handing ebook leads to sales isn’t always bad

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