B2B Marketing Metrics That Matter!
Sam Dunning
April 15, 2024
Table of Contents
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EPISODE #378
► The importance of measurement in B2B marketing!
► The importance of measurement in B2B marketing!
Sam talks to Vikash Koushik, Head of Marketing @ RevenueHero
They cover:
- Key metrics to measure and why
- MQLs and SQLs broken down
- Using data over emotion
- Using your website to qualify leads
- What’s working well for RevenueHero to drive pipeline that closes
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