B2B Marketing Metrics That Matter!

EPISODE #378

► The importance of measurement in B2B marketing!

Sam talks to Vikash Koushik, Head of Marketing @ RevenueHero

They cover:

• Key metrics to measure and why
• MQLs and SQLs broken down
• Using data over emotion
• Using your website to qualify leads
• What’s working well for RevenueHero to drive pipeline that closes