Ultimate B2B Paid Media Strategy: Lessons from $100M+ Ad Spend
Sam Dunning
December 16, 2024
Table of Contents
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EPISODE #415
► The complete B2B Paid Media strategy guide!
► Silvio Perez (Founder @ AdConversion) joins Sam on Breaking B2B to share:
👉 What makes a solid b2b paid media strategy
👉 Top b2b paid media mistakes
👉 Prioritising paid media channels
👉 Running experiments
👉 Choosing which channels/platforms to start
👉 How to measure success and scale
We compared 7 AEO agencies for B2B companies on methodology, AI search results, and client proof. Ranked by who actually gets B2B brands cited in ChatGPT.
EPISODE #481