Not ready? Try daily newsletter  > get our B2B SEO & podcast playbooks < 

B2B SaaS WEB DESIGN AGENCY

PRICING

What is B2B SaaS Web Design?

B2B SaaS Web Design is the art and science of creating visually compelling, user-friendly websites for businesses that offer Software as a Service (SaaS) to other businesses.As a leading B2B SaaS Web design agency, we weave together innovative design, intuitive navigation, and strategic content placement to highlight your unique value proposition.

Why Opt for a Specialised SaaS Web Design Agency?

Choosing a specialised B2B SaaS web design agency is one of the most important decisions you can make for your business. But why? What makes it a superior choice?

Firstly, let's talk about expertise. With a specialised SaaS web design agency, you benefit from a team of professionals who understand your needs.

They're not just web designers; they're experts in SaaS. They comprehend the ins and outs of SaaS platforms and have honed their skills to create websites that enhance user experience and boost engagement.

Now, let's look at customisation. One-size-fits-all? That's not the case with a specialised SaaS web design agency. The agency tailors your website to your brand, ensuring it aligns with your business goals and resonates with your target audience.

On to cost-effectiveness. Hiring a full-time, in-house web design team can weigh heavily on your budget. However, a specialised SaaS web design agency offers high-quality services at a fraction of that cost. They provide you with a team of skilled designers, developers, and strategists without the additional expenses of salaries, benefits, and training.

But that's not all. With a specialised agency, you get speed and efficiency. These agencies work with multiple clients and have streamlined processes to deliver top-notch websites quickly. They can swiftly deploy updates and changes, keeping your site fresh and relevant.

Plus, there's the aspect of ongoing support. A specialized B2B SaaS web design agency provides continuous support long after your website is live.

They monitor your site, troubleshoot issues, and make necessary updates to ensure optimal performance. This means less worry for you and more time focusing on your core business.

Features of a Great B2B SaaS Website

Here are the six main features that make a B2B SaaS website stand out:

Intuitive Navigation

Intuitive navigation is the cornerstone of any successful B2B SaaS website. It should be easy for visitors to find what they're looking for without getting lost or frustrated.

This means having a clear, well-structured menu that outlines your product offerings, pricing, company information, and support resources.

The idea is to guide visitors through your website, highlighting the essential elements and making their journey as smooth as possible. When navigation is intuitive, users are more likely to stay longer, explore more, and ultimately, convert.

Mobile Responsiveness

Mobile responsiveness is no longer a nice-to-have—it's a must. More people are accessing the internet via their mobile devices than ever before, and this trend shows no signs of slowing down.

A mobile-responsive website automatically adjusts to fit the screen size of the device it's being viewed on. This not only improves usability but also boosts your website's SEO ranking, as Google prefers mobile-friendly sites.

SaaS Visuals

Visuals play a vital role in a B2B SaaS website, helping to explain complex concepts in a simple and engaging way. This could be anything from screenshots and infographics to explainer videos and interactive demos.

The key is to use visuals that accurately reflect your product and its benefits. This not only helps to grab the visitor's attention but also makes your value proposition more tangible, boosting credibility and trust.

Consistent Brand

Consistency is key when it comes to branding. Your website should reflect your brand's identity, using a consistent colour scheme, typography, and tone of voice throughout. 

This creates a cohesive user experience and strengthens brand recognition. Your logo, tagline, and any other brand elements should be prominently displayed, reinforcing your brand at every touchpoint.

Call-to-Action (CTA) Buttons

CTAs are one of the most critical elements of a B2B SaaS website. These buttons guide visitors towards a desired action, whether it's signing up for a free trial, scheduling a demo, or downloading a whitepaper.

Effective CTAs are clear, concise, and compelling, creating a sense of urgency that encourages visitors to take action. They should also be strategically placed throughout your website, making it easy for visitors to convert at any stage of their journey.

Interactive Elements

Interactive elements add an extra layer of engagement to your B2B SaaS website. This could be anything from live chat and quizzes to calculators and sliders.

These elements encourage visitors to interact with your website, boosting engagement and providing valuable insights into your audience's needs and preferences. Plus, they're a great way to showcase your product's features in a fun and engaging way.

   www.saleslayer.com

www.meddicc.com

Components We Cover When Building B2B SaaS Websites

Our skilled in-house team focuses on the following four important components:

1.  Strategy

Strategy is the first and most crucial component that Breaking B2B focuses on when designing a website. This involves understanding the client's business, their target audience, and the objectives they aim to accomplish through the website.

It's akin to laying the groundwork for a construction project. Without a proper strategy, the website may not serve its intended purpose. Here, we focus on market research, competitive analysis, and setting KPIs (Key Performance Indicators).

By studying the client's competitors, we understand what works and what doesn't in their sector. This information helps create a strategic plan that ensures the website aligns with the business goals, appeals to the target audience, and stands out from the competition.

2.   Design

The design phase is where the strategy is brought to life visually. Breaking B2B focuses on creating a design that is both aesthetically pleasing and functional. This involves choosing the right colours, typography, and images that reflect the brand's identity.

But it's not just about making the website look good. The design also needs to provide a great user experience.

The goal is to make it easy for users to find what they're looking for, whether they're on a desktop or a mobile device. We also consider the website's load speed because a slow website can drive users away.

3.  Development

This is the stage where the design becomes a fully functioning website. Our developers at Breaking B2B focus on building a robust and secure website that performs well and is easy to maintain.

This includes coding the website, integrating APIs (Application Programming Interfaces), setting up databases, and implementing features like forms, shopping carts, or blogs, depending on the client's needs.

We also ensure the website is SEO (Search Engine Optimisation) friendly, which helps it rank higher in search engine results. The development phase involves rigorous testing to ensure everything works as it should across various browsers and devices.

4.  Content

Even the best-designed website won't make much of an impact without compelling content. This involves creating engaging, informative, and SEO-optimised text that resonates with the target audience.

It's not just about filling the pages with words; it's about telling the brand's story, showcasing their products or services, and convincing visitors to take action. This could be making a purchase, signing up for a newsletter, or contacting the company for more information.

The content needs to be well written, easy to understand and should provide value to the reader. It should also be regularly updated to keep the website fresh and relevant. At Breaking B2B, we have talented copywriters who can craft high-quality content for your website.

Must-have Pages for your B2B SaaS Website

Here are seven essential pages that every B2B SaaS website should include:

1.  Homepage - This is the first point of contact between your potential customers and your brand. It should be designed to impress and engage visitors immediately. Include a brief overview of what you offer and why you're unique, as well as clear CTAs (Calls to Action) to guide visitors to other pages.

2.  Services - This page should provide a detailed explanation of what you offer. From software solutions to consulting services, give visitors a clear picture of your products or services. An in-depth description helps potential customers assess their needs against your offerings, boosting the chances of conversion.

3.  Pricing - Transparency in pricing is vital in B2B SaaS businesses. A dedicated pricing page helps potential customers gauge their financial commitment and compare different packages. Provide clear details of what each package includes and, if possible, a FAQ section to address common pricing queries.

4.  Portfolio - Showcasing your work reinforces your claims. A portfolio page gives potential customers a sneak peek into your successful projects and the companies you've worked with. It's an opportunity to display your expertise and the value you can bring to their business.

5.   About Us - This page humanises your brand. Share your company's story, vision, mission, and core values. Highlight your team's expertise and experience. This page builds trust and credibility among potential customers.

6.  Contact Us - A crucial page that often gets overlooked. It should be easy for a potential customer to reach out to you. Include multiple contact methods like phone numbers, email addresses, and a contact form. Also, consider adding a live chat feature for immediate assistance.

7.  Thank You Page - This page appears after a form submission or a purchase. It's an excellent opportunity to show your appreciation to customers and to suggest next steps, like following your social media channels or signing up for a newsletter.

7 Deadly Mistakes to Avoid for a Stellar B2B SaaS Website Design

A well-designed site can be a powerful tool for lead generation and customer retention. However, a few missteps can turn it into a liability. Here are the seven deadly mistakes to avoid when designing a B2B SaaS website:

1.  Ignoring User Experience - Your website should be easy to navigate, intuitive, and responsive. A confusing layout or slow-loading pages can frustrate visitors, leading them to bounce.

2.  Lack of Clear Messaging - Your website should clearly communicate what your software does, how it benefits the user, and why it's superior to competitors. Without this, visitors may struggle to understand your product's value, reducing the chance of conversion.

3.  Neglecting Mobile Optimisation - With over half of all web traffic coming from mobile devices, a site that isn't mobile-friendly is a major misstep. Ensure your site is responsive and performs well on all devices to reach the widest possible audience.

4.  Overlooking SEO - Without proper SEO, your site may not appear in relevant search results, reducing your visibility to potential customers. Implement SEO best practices to increase organic traffic and boost your site's visibility.

5.   Lack of Social Proof - Testimonials, case studies, and reviews build trust with potential customers. If your website lacks social proof, you're missing a key opportunity to showcase your credibility and the value of your product.

6.  No Clear Call-To-Action - Without a clear call-to-action (CTA), visitors may not know what step to take next, reducing your conversion rate. Make your CTAs prominent, compelling, and action-oriented to guide visitors towards conversion.

7.  Skipping Analytics - Without tracking and analysing visitor behaviour, you're designing in the dark. Utilise analytics to understand what's working, what's not, and to make data-driven design decisions.

Our Process: Transforming Ideas into SaaS Web Designs

We follow this 8-step process to deliver a well-functioning B2B SaaS Website:

1.  Discovery and Planning - The first step is to understand your vision. We're all ears during this phase, keen to grasp your goals, business model, and target audience. A comprehensive project plan is then drawn up, serving as the blueprint for your web design.

2.  Market and Competitor Analysis - Your online footprint should be a cut above, right? We conduct an in-depth analysis of your industry and competitors. This insight allows us to design a website that not only stands out but also performs better in the market.

3.  Wireframing and UX Design - This is where the fun begins! Wireframes are the skeleton of your website, outlining the page layout and functionality. Simultaneously, we focus on ensuring a great user experience (UX).

4.  Visual and UI Design - Next, we breathe life into the wireframes. Our creative team crafts visually stunning designs that align with your brand identity. Coupled with a top-notch user interface (UI), the design phase ensures your website is aesthetically pleasing and easy to navigate.

5.  Development and Coding  - Now, our nerdy side comes into play. Our developers get to work, turning the design into a fully functional website. Using cutting-edge technologies, we ensure your site runs smoothly and efficiently.

6.  Testing and Quality Assurance - We're perfectionists. Before launching, we put your website through rigorous testing. This phase ensures that every feature works perfectly across all devices and browsers, guaranteeing a flawless user experience.

7.  Launch and Deployment - The big day arrives! Your website is ready to go live. We handle the technicalities of deployment, ensuring a smooth transition. It's time to sit back and watch as your site takes off, ready to make a lasting impression.

8.  Ongoing Maintenance and Optimisation - Our relationship doesn't end at launch. We offer continuous support, regularly updating and optimising your site. We aim to keep your website running at peak performance, adapting to ever-evolving market trends and customer preferences.

Get Started with Us: Your B2B SaaS Web Design Journey

Our expert team of designers and developers are dedicated to creating a B2B SaaS website that functions seamlessly. We work closely with you to understand your business objectives and create a design that aligns with your vision. Take the first step today. Contact us now to transform your SaaS web design journey into a remarkable success story.

What are the Vital Pages for a B2B SaaS Website?

1. Homepage - This should highlight:

• Your business's focus
• How you assist clients
• The issues you solve
• Visual examples of your offerings in action (screenshots, examples, GIFs, etc.)
• Guidance for users to contact, get a demo, or learn more

2. Results or Case Studies page - This can feature:

• Evidence supporting your claims
• Client testimonials with photos
• Video endorsements
• Awards and accreditations
  

3. Pricing

This helps filter prospective clients and demonstrates transparency, leading to quality leads.

If there are no fixed rates, provide a range for your top 3 services. Support your pricing with testimonials. Address common concerns and answer frequently asked questions about pricing and process.

4. Service Pages

These detail how your offerings benefit clients. Develop pages for each primary offer/feature/industry/location.

Each page should summarise the solution, its benefits, problems it solves, testimonials, and calls to action. This is also awesome for SEO.

5. About page

This isn't for bragging about your company. Share your founder's story and the issues your business helps to resolve. Provide a few helpful resources and guide users towards the next step.

6. Contact/Request a demo

Include an enquiry/demo form above the fold. Only ask for essential information. Consider using a calendar scheduling tool.

Place a story-based testimonial next to the form to ease the buyer's concerns about contacting you, and explain what happens during the call.

7. Thank you page:

This page should appear after a call/demo/consult form is completed. It's often neglected on websites.

Explain what happens next, e.g., a named sales representative will contact the client within 12 hours. Link to a few valuable resources (podcast/guides).

This will excite your prospective customer before they even speak to a salesperson. Remember to track the thank you page on analytics.

8. Additional Considerations

Your audience wants to experience your product/service/SaaS firsthand. Give them a glimpse of what's underneath the hood.

For instance, you could offer live demos on your page, GIFs, screenshots, videos, reviews, or proof of work (especially if you're a service-based B2B company).

This will allow them to trust your offer and foster a sales conversation.

Now, what's the consequence of not investing time, money, or resources into B2B SaaS web design? Whether you like it or not, your website is usually the first point of contact potential clients have with your business.

Your website can be used to:

• Share your services
• Establish trust with potential clients
• Generate leads or demos for sales
• Attract new employees
• Expand your brand
• Convert referrals
• Or any other function

Remember, your website is a tireless sales representative. It's live 24/7. It's continually striving to expand your business or, if neglected, deterring hard-won visitors.

Its effectiveness depends on how you research, design, build, update, and promote your site.