Building a Billion Dollar B2B Brand (Highs and Lows)

Sam Dunning

July 1, 2024

Table of Contents

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EPISODE #391

► The experience of building a $billion brand!



► Sam talks to Alina Vandenberghe, CO-FOUNDER & CO-CEO @ Chili Piper. They cover:


  • The importance of brand in 2024 & beyond
  • Why Chili Piper have gone so big on brand
  • Priorities for a small marketing team
  • Impact on inbound & revenue 
  • Ups and downs of scaling 



EPISODE #391

► The experience of building a $billion brand!



► Sam talks to Alina Vandenberghe, CO-FOUNDER & CO-CEO @ Chili Piper. They cover:


  • The importance of brand in 2024 & beyond
  • Why Chili Piper have gone so big on brand
  • Priorities for a small marketing team
  • Impact on inbound & revenue 
  • Ups and downs of scaling 



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EPISODE #448
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EPISODE #447
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EPISODE #446
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EPISODE #445
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EPISODE #444
By Sam Dunning June 16, 2025
EPISODE #443