How To Become A VP of Marketing (Climb The B2B Marketing Ladder)
Sam Dunning
January 31, 2024
Table of Contents
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EPISODE #363
Is being a VP Marketing for everyone?
Sam has a really valuable conversation with Gwen Lafage, VP @ Sinch. They cover:
- A to day-to-day as VP marketing
- Steps to get their for aspiring marketers
- Gwen’s journey with actionable b2b marketing tips
- Mistakes to avoid
- What’s working today to drive qualified sales pipeline in b2b
We compared 7 AEO agencies for B2B companies on methodology, AI search results, and client proof. Ranked by who actually gets B2B brands cited in ChatGPT.
EPISODE #481