How To Become A VP of Marketing (Climb The B2B Marketing Ladder)

Sam Dunning

January 31, 2024

Table of Contents

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EPISODE #363

Is being a VP Marketing for everyone?

Sam has a really valuable conversation with Gwen Lafage, VP @ Sinch. They cover:

  • A to day-to-day as VP marketing
  • Steps to get their for aspiring marketers
  • Gwen’s journey with actionable b2b marketing tips
  • Mistakes to avoid
  • What’s working today to drive qualified sales pipeline in b2b

EPISODE #363

Is being a VP Marketing for everyone?

Sam has a really valuable conversation with Gwen Lafage, VP @ Sinch. They cover:

  • A to day-to-day as VP marketing
  • Steps to get their for aspiring marketers
  • Gwen’s journey with actionable b2b marketing tips
  • Mistakes to avoid
  • What’s working today to drive qualified sales pipeline in b2b
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