Knocking it out the park with our B2B Website Solutions!
TAL PAPERIN
CEO @ KSW
KSW Solutions
JACK FRIMSTON
Director @ Wham
We Have a Meeting
(£5k+)
VIKASH KOUSHIK
Head of Marketing @ RevenueHero
"Sam consulted with us to provide actionable tips to improve trust and conversion on both our website and SEO. He's super transparent in his approach. If you're thinking of working with Sam and Breaking B2B I highly recommend it. Been incredible working with them".
Our Process
For bootstrapped cash-tight founders we often advise they grab a simple Wordpress/ webflow/ hubspot template that looks pro and clearly shares what they do, how they help, results and is easy to get in touch.
Then when you have some clients and recurring revenue for marketing and want a website to build trust and drive inbound leads at scale…
That’s when a customer-research back tailored design and build is needed.
Where you can plan SEO strategy and build it into the site, design and copy from day zero.
Craft messaging and copy based on target customers' expensive problems, goals and jobs to be done.
And design your site to be a 24/7 sales rep qualifying, building trust with and converting hard earnt (or paid) traffic into a solid flow of inbound for sales.
Here's how we do customer research for our b2b web design agency clients...
Interview 5-10 recently won clients (or target prospects)
Understand their juicy problems, impact of not fixing them, what they care about seeing on a website in your niche, what they hate about your niche, what they feel is missing on your current site etc.
Note the common replies and leverage these for your website design, key pages, messaging & copy.
B2B websites that resonate with focus clients, convert.
There's an ideal and a less-than-ideal time to pour substantial resources into your website (a fact agencies rarely reveal):

For founders who are bootstrapping and tight on budget, we typically suggest opting for a basic WordPress/Web flow/HubSpot template.
One that exudes professionalism and clearly communicates their business's mission, service offerings, their success stories, and provides contact information.
Once you secure some steady clients and a recurring revenue stream for marketing, your website becomes crucial for establishing trust and generating inbound leads on a large scale. At this point, a design and build tailored to customer research is necessary.
This is when your SEO strategy should be planned and integrated into your site, with the design and copy considered from the get-go.
Tailor your messaging and copy to address your target customers' pressing issues, objectives, and tasks to be accomplished.
Leverage your website to function as a round-the-clock sales representative, qualifying, building rapport with, and converting hard-earned (or paid) traffic into a steady stream of inbound leads for your sales team
The most effective B2B SaaS websites are those that are built on a sound understanding of ideal clients and their:
Here's our approach to conducting customer research for our B2B SaaS web design agency clients:
We interview 5-10 recently acquired clients (or target prospects) to gain insight into:

Identify the common responses and use these to inform your website design, key pages, messaging, and copy. B2B SaaS websites that resonate with their target clients normally convert better.
This acts as the introduction to your business. It should include information about your services, how you assist clients, and the challenges you address.
It can also feature gifs, examples, or screenshots of your products or services. The homepage should guide visitors to contact, demo, or learn more.
This page serves as proof of your business's success. It should highlight customer testimonials with images, video reviews, and any awards or accreditations you've received.
The pricing page helps pre-qualify potential clients, promotes transparency, and directs high-quality leads to your sales team.
If you don't have fixed rates, provide a range for your top three offerings. The pricing page should also include social proof, address common objections, and answer frequently asked questions about pricing and procedures.
These pages provide detailed information about each of your services or products, including benefits, problems they solve, social proof, and calls to action. They are also beneficial for SEO purposes.
This page offers insight into your company's backstory and mission. It should highlight the founder and the problems your company helps solve. This page can also provide a few helpful resources and guide visitors to the next step.
This page should feature a simple form that potential clients can fill out to request a demo or make an inquiry.
Consider using a calendar scheduling tool. To alleviate any concerns about reaching out, you can place a testimonial next to the form and explain what happens during a call.
This page appears after a form has been submitted. It's often overlooked but can be used to inform visitors about what happens next, e.g., a sales rep will contact them within 12 hours. It can also link to useful resources and build anticipation for the upcoming sales call. Track this page on your analytics.
Visitors want to see your products or services in action.
Give them live demos, gifs, screenshots, video reviews, and proof of work (for service-based B2B companies) to build confidence in your offer and encourage sales discussions.
Neglecting B2B web design can have detrimental effects. Your B2B website is usually the first interaction potential clients have with your business.

It's a non-stop sales representative that can either help grow your business or deter potential clients, depending on how well it's designed, updated, and marketed.
It can be used to:
Yes. We can help with SEO to drive organic traffic and leads to your website for the mid-long term. Along with paid search (Google AdWords) management for short term traffic and leads.
Our B2B web design process (for custom builds) covers:
These are 10 b2b website deadly sins we see time and again.
1. Lack of research into what your dream clients care about seeing, learning and taking action on for a website in your sector.
2. Designing for yourself, marketing team or CEO. When you should be designing for focus prospects.
3. Slow page speed.
4. Unclear messaging. "If you confuse, you lose"
5. Hiding pricing. Pricing is a solid page to qualify b2b website visitors. If you can't share firm rates then why not share 'starting from' rates for key offers.
6. Ignoring SEO and marketing
7. Setting and forgetting. Your website should be an ever growing asset for your business and target customers.
8. Zero social proof. Not including tailored testimonials, review videos, accreditations, badges etc.
9. Hiding the goods. Failing to share live demos, videos of your offer in action, case studies or similar.
10. No calls to action. You've got to make it easy for visitors to take the next step e.g. book a demo, book a call, grab your playbook etc.
We have developers on our team for WordPress, HubSpot and Webflow. We have found these 3 to be the most popular for B2B website clients across service, tech and SaaS industries. For both the design and ease of use.
Yes. If you are a bootstrapped startup with very limited cash, we'd encourage you to start with a simple template site that shares what you do, some testimonials and a contact page. As you need to drive revenue before investing into a solid website and marketing strategy.
Once you have cash-flow then it's worth looking at a tailored b2b website that's crafted to attract, build trust with, qualify and convert dream prospects into sales calls or demos.
Sure! Try our B2B marketing newsletter (you get an instant download of our ultimate B2B website & SEO playbooks) or listen/watch our B2B marketing podcast.
Good question. Check out our founder, Sam Dunning first, then make a decision. He runs a top 10 b2b marketing podcast regularly sharing website tips and playbooks.
He has launched over 310+ websites over 12+ years.
And is regularly featured on industry leading sites like ahrefs and CXL to share his website and SEO tips and strategies.
Oh and nearly 30k+ followers enjoy/endure his daily b2b website and SEO ramblings on LinkedIn.
We practise what we preach when it comes to making your website your best sales rep (to drive a healthy flow of qualified leads around the clock :)
Our B2B websites start at £7k+ ($8k) for a custom design. The final cost depends on factors such as the number of custom pages, key features, and integrations required. Book a call with us to discuss your specific goals and see how we can help bring your B2B website to life.
We believe a B2B website for lead generation and building trust with buyers should:
At our B2B web design agency, we typically recommend a 1-month timeline for developing information/lead generation sites after design stage approval. However, the development timeline may be longer if your site requires custom designing of 20+ pages and advanced features or integrations.
We recommend custom design then build (often using WordPress or Webflow) to help your site stand out in a sea of sameness in B2B. We can offer templates for limited budgets.
We recommend open-source code so you can fully own your website platform. For example, WordPress or similar. That said, we often build on platforms like HubSpot and WebFlow for B2B sites.
Yep. We provide a detailed and clear admin guide after launch, along with training. Making it easy for you to manage your site and content.
If you choose not to invest in B2B SEO, your competitors will likely appear above you in organic search results.
This means they will be stealing valuable traffic, inbound leads, brand recognition, and mindshare that could have been yours with a well-executed SEO campaign.
By neglecting SEO, you risk losing out on potential customers and allowing your competitors to gain a significant advantage in your niche market.
What Clients Say About Us
Justin Rowe
CMO/Founder @ Impactable
“I run the largest B2B LinkedIn ads agency in the US. Sam’s team are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."
Linda Melone
Host, B2B Marketing &
Copywriting Podcast
“You need a new superhero alter ego, Sam Dunning…The Golden SEO Man. Everything he touches goes to the top of every search list."
John Foshee
CRO @ Porter Logistics
“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."
Stephen Hodges
CEO @ Boson Hub
“Sam is an incredible inbound marketing expert, and a good friend. His online "hustle" is incredible here in LinkedIn, and he is an expert at SEO! He has a great technical team as well who can handle any web project, and tied together with Sam's marketing genius, I can confidently say you and your team will be taken care of. I fully recommend Sam for SEO projects, inbound funnel builds, and technical project!”
Ready To Grow Your B2B Company?