B2B Web Design

Break free from sh*t B2B Marketing.

B2B Web Design To Scale Qualified Leads & Revenue

Knocking it out the park with our B2B Website Solutions!

B2B tech and service companies trust us to deliver sales pipeline

Fully Optimised - Never Compromised.

 TAL PAPERIN

  CEO @ KSW 

  KSW Solutions

 JACK FRIMSTON

  Director @ Wham

  We Have a Meeting

B2B WEB DESIGN AGENCY

We create functional websites for businesses. Whether you're a small startup or an established enterprise, our agency is committed to delivering high-quality web design solutions tailored to your unique needs.

Top B2B Web Design Agency in the UK

We craft well-functioning websites that captivate your target audience and boost business growth. At our B2B web design agency, we use an innovative approach, ensuring your brand stands out from the competition.

PRICING

Our B2B web design and development services typically start from :

$7k+

(£5k+)

VIKASH KOUSHIK

  Head of Marketing @ RevenueHero

"Sam consulted with us to provide actionable tips to improve trust and conversion on both our website and SEO. He's super transparent in his approach. If you're thinking of working with Sam and Breaking B2B I highly recommend it. Been incredible working with them".

Meet Your Team of Expert Web Designers

Our B2B web design agency comprises highly skilled professionals with years of experience in the web design industry. Each team member brings a unique set of skills and expertise to the table, allowing us to offer a comprehensive range of services to meet the diverse needs of our clients.

We believe that effective web design is about more than just creating visually appealing websites. Our designers understand the importance of user experience and strive to create intuitive and user-friendly interfaces that captivate and engage visitors.

Collaboration is at the heart of our design process. Our designers work closely with our clients to understand their goals, target audience, and brand identity. By taking the time to truly comprehend our clients' vision, we are able to create customised web designs that reflect their unique brand and resonate with their target market.

What sets our team apart is their unwavering dedication to excellence. They are not satisfied with simply meeting expectations; they constantly push the boundaries of creativity and innovation to deliver outstanding results.

Our designers stay up-to-date with industry trends and best practices, ensuring our clients receive cutting-edge designs that give them a competitive edge in the online marketplace.

Our Process

We follow a proven process to build highly functional websites for our clients. Our process consists of these six key stages:

  1. Discovery: This initial stage involves getting to know our clients and understanding their business objectives. We conduct in-depth interviews and research to gather information about their target audience, brand identity, and desired website functionality. This helps us develop a clear understanding of the project scope and requirements.
    
  2. Wireframes: Once we have a solid understanding of our client's goals, we move on to creating wireframes. Wireframes are basic visual representations that outline the website's structure and content hierarchy. This stage allows us to establish the website's navigation flow and ensure that all key elements are strategically placed.

  3. Design: In this stage, we focus on the visual aspect of the website. Our talented design team creates a unique, captivating design that aligns with the client's brand identity. We pay close attention to colour schemes, typography, imagery, and overall user experience to ensure the design is aesthetically pleasing and user-friendly.

  4. Development: Once the design is approved, our development team brings it to life. They use the latest coding languages and technologies to build a responsive and dynamic website. Our developers ensure the website is optimised for speed, search engine visibility, and compatibility across different devices and browsers.

  5. Testing: Quality assurance is a critical aspect of our process. We rigorously test the website to identify and fix any bugs, compatibility issues, or usability problems. Our team performs functional testing, cross-browser testing, and user testing to ensure that the website performs flawlessly and provides an optimal user experience.

  6. Launch: Once the website has undergone thorough testing and all issues have been resolved, we are ready for launch. We work closely with our clients to plan and execute a successful website launch. We ensure that all necessary SEO elements are in place and assist with domain setup, hosting, and any other technical requirements.


Each of these stages plays a crucial role in ensuring that our clients receive a website that aligns with their goals and exceeds their expectations.


B2B Website Customer Results

   www.saleslayer.com

Key Features of a B2B Website

Here are the key features that make a B2B website stand out from the crowd:


  • User-Friendly Navigation: A B2B website should be easy to navigate, allowing potential clients to quickly find the information they need. We ensure that our websites have clear and intuitive menus, making it effortless for visitors to explore and find what they are looking for.


  • Responsive Design: With the increasing use of smartphones and tablets, a B2B website needs to be fully responsive. Our websites are designed to adapt to any screen size, ensuring a seamless user experience across all devices.


  • Compelling Content: Engaging and informative content is crucial to capture and retain the attention of potential clients. We create compelling copy highlighting your unique value proposition and showcasing your industry expertise.


  • Lead Generation Forms: A B2B website should have strategically placed lead generation forms to capture the contact information of potential clients. We optimise these forms to be concise and encourage visitors to take action, generating valuable leads for your business.


  • Integration with CRM Systems: Our B2B websites seamlessly integrate with customer relationship management (CRM) systems to streamline your sales process. This allows you to effectively manage and nurture leads, ultimately increasing conversions.


  • High-Quality Visuals: Visual elements are crucial in capturing visitors' attention. We can incorporate high-quality images and videos that represent your brand and products/services in the best light.


  • Social Proof: Testimonials, case studies, and client logos are essential elements to establish credibility and trust. We strategically place social proof throughout your B2B website to showcase your successful partnerships and build confidence in your offerings.


 Be sure to take a look at Sam's 'Ultimate B2B Website Guide'. Ready to take your B2B website to the next level? Contact us today for a free consultation.


What Many B2B Web Design Agencies Won't Tell You

There’s a right and wrong time to invest big into your website (agencies rarely share this):

For bootstrapped cash-tight founders we often advise they grab a simple Wordpress/ webflow/ hubspot template that looks pro and clearly shares what they do, how they help, results and is easy to get in touch.


Then when you have some clients and recurring revenue for marketing and want a website to build trust and drive inbound leads at scale…


That’s when a customer-research back tailored design and build is needed.


Where you can plan SEO strategy and build it into the site, design and copy from day zero.


Craft messaging and copy based on target customers' expensive problems, goals and jobs to be done. 


And design your site to be a 24/7 sales rep qualifying, building trust with and converting hard earnt (or paid) traffic into a solid flow of inbound for sales.

B2B Web Design Secret Sauce: Customer Research

The greatest B2B websites are built from a solid understanding of dream clients and their:

  • Expensive problems
  • Jobs To Be Done
  • Key goals


Here's how we do customer research for our b2b web design agency clients...


Interview 5-10 recently won clients (or target prospects)


Understand their juicy problems, impact of not fixing them, what they care about seeing on a website in your niche, what they hate about your niche, what they feel is missing on your current site etc.


Note the common replies and  leverage these for your website design, key pages, messaging & copy.


B2B websites that resonate with focus clients, convert.


The Importance of SEO for B2B Websites

Search engine optimisation (SEO) plays a vital role in helping your B2B website rank higher on search engine results pages (SERPs), making it easier for potential clients to find you. Optimising your website with relevant keywords, meta tags, and quality content increases your chances of appearing in front of your target audience.

Furthermore, SEO helps to establish credibility and trust with your audience. When your website ranks higher in search results, it sends a message that you are a reputable and reliable business.

B2B clients are more likely to trust and choose a company that appears on the first page of search results. By implementing effective SEO strategies, you enhance your brand's visibility and reputation, leading to increased conversions and customer loyalty.

Another significant advantage of SEO for B2B websites is its cost-effectiveness. Unlike paid advertising, which can be expensive and yield temporary results, SEO provides long-term benefits without breaking the bank. By investing in SEO, you can organically attract targeted traffic to your website, reducing the need for expensive advertising campaigns.

Moreover, SEO allows you to stay ahead of your competitors. By continuously monitoring and optimising your website's performance, you can adapt to the ever-changing search engine algorithms. This ensures your B2B website stays relevant and visible, giving you a competitive edge in the market.

Our team of professionals understands the intricacies of B2B SEO and can tailor strategies to meet your specific business goals. Get in touch today and let us help you elevate your B2B website to new heights with our proven SEO techniques.

Mobile Friendly Websites

With most internet users accessing websites through their mobile devices, businesses cannot afford to ignore the importance of optimising their websites for mobile browsing. We understand the significance of creating mobile-friendly websites that not only captivate your audience but also drive conversions.

Why is a mobile-friendly website so crucial? The answer lies in the user experience. When a potential customer visits your website on their mobile device, they expect easy navigation, fast loading times, and content that is easy to read and interact with.

A mobile-friendly website ensures that your visitors have a positive experience, leading to increased engagement and higher chances of converting them into loyal customers.

Our expert designers and developers are well-versed in creating mobile-friendly websites that adapt to various screen sizes and resolutions. We employ responsive design techniques, ensuring that your website looks and functions flawlessly on any device, whether it's a smartphone, tablet, or desktop computer. 

If you optimise your website for mobile, you will reach a wider audience and make a lasting impression on potential customers. But it's not just about aesthetics. A mobile-friendly website also has a significant impact on your search engine rankings.

Search engines like Google prioritise mobile-friendly websites in their search results, meaning that having a mobile-friendly website can improve your visibility and drive organic traffic to your site.

Don't let your competitors steal the show with their mobile-friendly websites. Take the lead and stay ahead of the curve by partnering with our agency.

We Give You Ownership of Your Website

At our B2B web design agency, we believe in empowering our clients and helping them stay ahead of the curve. That's why we offer a unique service that gives you complete ownership of your website.

After we build your website, we provide you with personalised logins that allow you to make changes to the content. Need to update the text on your homepage? No problem. 

Want to swap out images to reflect your latest products or services? Easy peasy. With our user-friendly interface, you don't need to be a tech wizard to make these updates. We make it simple and accessible for you.

Imagine the freedom and flexibility this ownership brings. You can react to market changes instantly, ensuring your website always reflects your current offerings. No more delays or missed opportunities. You can even experiment with different layouts or test new marketing strategies without any hassle.

But don't worry, we're not leaving you hanging. Our designers will be there to provide ongoing support and guidance whenever you need it.

Whether you have questions about the platform or need advice on optimising your website, we've got your back. So, why wait? Take charge of your online presence and partner with our agency today.

Why Choose Our B2B Web Design Agency?

Well, firstly, we have a team of highly skilled and experienced web designers who are dedicated to creating great websites tailored specifically to your B2B requirements.

Secondly, we pride ourselves on our ability to understand your business goals and translate them into a visually appealing and engaging website. We take the time to listen to your needs, study your target audience, and conduct thorough market research to ensure that your website effectively communicates your brand message and drives conversions.

Moreover, we offer numerous services beyond web design, including website maintenance, SEO optimisation, and content creation. Our comprehensive approach means we can provide ongoing support to help your website evolve and grow as your business expands.

Lastly, we believe in building solid and long-lasting relationships with our clients. We prioritise open communication, transparent pricing, and timely project delivery.

1) What Many B2B SaaS Web Design Agencies Are Hiding From You

There's an ideal and a less-than-ideal time to pour substantial resources into your website (a fact agencies rarely reveal):



For founders who are bootstrapping and tight on budget, we typically suggest opting for a basic WordPress/Web flow/HubSpot template.


One that exudes professionalism and clearly communicates their business's mission, service offerings, their success stories, and provides contact information.


Once you secure some steady clients and a recurring revenue stream for marketing, your website becomes crucial for establishing trust and generating inbound leads on a large scale. At this point, a design and build tailored to customer research is necessary.


This is when your SEO strategy should be planned and integrated into your site, with the design and copy considered from the get-go.


Tailor your messaging and copy to address your target customers' pressing issues, objectives, and tasks to be accomplished.


Leverage your website to function as a round-the-clock sales representative, qualifying, building rapport with, and converting hard-earned (or paid) traffic into a steady stream of inbound leads for your sales team

2) The Recipe for Success in B2B SaaS Web Design: Customer Research

The most effective B2B SaaS websites are those that are built on a sound understanding of ideal clients and their:

  • Pressing issues
  • Tasks they want to accomplish
  • Primary objectives


Here's our approach to conducting customer research for our B2B SaaS web design agency clients:


We interview 5-10 recently acquired clients (or target prospects) to gain insight into:


  • Their pressing problems and the repercussions of not addressing them
  • What they look for in a website in your industry
  • Their dislikes about your industry, what they feel is lacking on your current site, etc.



Identify the common responses and use these to inform your website design, key pages, messaging, and copy. B2B SaaS websites that resonate with their target clients normally convert better.

Ready to grow your B2B company with  leading B2B Web Design services?

What are the Pages a B2B Website Should Have?

1. Homepage

This acts as the introduction to your business. It should include information about your services, how you assist clients, and the challenges you address.


It can also feature gifs, examples, or screenshots of your products or services. The homepage should guide visitors to contact, demo, or learn more.


2. Results or Case Studies page


This page serves as proof of your business's success. It should highlight customer testimonials with images, video reviews, and any awards or accreditations you've received.


3. Pricing


The pricing page helps pre-qualify potential clients, promotes transparency, and directs high-quality leads to your sales team.


If you don't have fixed rates, provide a range for your top three offerings. The pricing page should also include social proof, address common objections, and answer frequently asked questions about pricing and procedures.


4. Service Pages


These pages provide detailed information about each of your services or products, including benefits, problems they solve, social proof, and calls to action. They are also beneficial for SEO purposes.


5. About Page


This page offers insight into your company's backstory and mission. It should highlight the founder and the problems your company helps solve. This page can also provide a few helpful resources and guide visitors to the next step.


6. Contact/Request a Demo


This page should feature a simple form that potential clients can fill out to request a demo or make an inquiry.


Consider using a calendar scheduling tool. To alleviate any concerns about reaching out, you can place a testimonial next to the form and explain what happens during a call.


7. Thank You Page


This page appears after a form has been submitted. It's often overlooked but can be used to inform visitors about what happens next, e.g., a sales rep will contact them within 12 hours. It can also link to useful resources and build anticipation for the upcoming sales call. Track this page on your analytics.


8. Extra Considerations


Visitors want to see your products or services in action.


Give them live demos, gifs, screenshots, video reviews, and proof of work (for service-based B2B companies) to build confidence in your offer and encourage sales discussions.


Neglecting B2B web design can have detrimental effects. Your B2B website is usually the first interaction potential clients have with your business.



It's a non-stop sales representative that can either help grow your business or deter potential clients, depending on how well it's designed, updated, and marketed.


It can be used to:


  • Share information about your services
  • Build trust with prospects
  • Generate sales leads
  • Recruit new hires
  • Grow your brand
  • Convert referrals, and more.

B2B WEB DESIGN FAQS

  • >> Do you offer marketing for B2B websites?

    Yes. We can help with SEO to drive organic traffic and leads to your website for the mid-long term. Along with paid search (Google AdWords) management for short term traffic and leads.

  • >> How do you ensure B2B websites drive results AKA leads?

    Our B2B web design process (for custom builds) covers:

    • Customer research to ideal client profiles
    • Competitor analysis
    • Understanding your key markets and offerings
    • Content that speaks to dream clients problems, goals and jobs to be done
    • Page designs crafted to build trust, qualify and convert
    • Development for your site to work seamlessly across mobile, tablet and desktop
    • Easy for you to make future updates to your B2B site via the admin panel (CMS)
  • >> What are the biggest mistakes you see in B2B web design?

    These are 10 b2b website deadly sins we see time and again.


    1. Lack of research into what your dream clients care about seeing, learning and taking action on for a website in your sector.


    2. Designing for yourself, marketing team or CEO. When you should be designing for focus prospects.


    3. Slow page speed.


    4. Unclear messaging. "If you confuse, you lose"


    5. Hiding pricing. Pricing is a solid page to qualify b2b website visitors. If you can't share firm rates then why not share 'starting from' rates for key offers.


    6. Ignoring SEO and marketing


    7. Setting and forgetting. Your website should be an ever growing asset for your business and target customers.


    8. Zero social proof. Not including tailored testimonials, review videos, accreditations, badges etc.


    9. Hiding the goods. Failing to share live demos, videos of your offer in action, case studies or similar. 


    10. No calls to action. You've got to make it easy for visitors to take the next step e.g. book a demo, book a call, grab your playbook etc.

  • >> What CMS platforms do you use for B2B web design?

    We have developers on our team for WordPress, HubSpot and Webflow. We have found these 3 to be the most popular for B2B website clients across service, tech and SaaS industries. For both the design and ease of use. 

  • >> Isn't it cheaper for me or my team to build a B2B website?

    Yes. If you are a bootstrapped startup with very limited cash, we'd encourage you to start with a simple template site that shares what you do, some testimonials and a contact page. As you need to drive revenue before investing into a solid website and marketing strategy.


    Once you have cash-flow then it's worth looking at a tailored b2b website that's crafted to attract, build trust with, qualify and convert dream prospects into sales calls or demos.

  • >> Do you have free resources on B2B web design? (I'm not ready for a call yet)

    Sure! Try our B2B marketing newsletter (you get an instant download of our ultimate B2B website & SEO playbooks) or listen/watch our B2B marketing podcast.

  • >> Why should we trust you for B2B web design?

    Good question. Check out our founder, Sam Dunning first, then make a decision. He runs a top 10 b2b marketing podcast regularly sharing website tips and playbooks.


    He has launched over 310+ websites over 12+ years.


    And is regularly featured on industry leading sites like ahrefs and CXL to share his website and SEO tips and strategies. 


    Oh and nearly 30k+ followers enjoy/endure his daily b2b website and SEO ramblings on LinkedIn.


    We practise what we preach when it comes to making your website your best sales rep (to drive a healthy flow of qualified leads around the clock :)

  • >> How much are your B2B websites?

    Our B2B websites start at £7k+ ($8k) for a custom design. The final cost depends on factors such as the number of custom pages, key features, and integrations required. Book a call with us to discuss your specific goals and see how we can help bring your B2B website to life.

  • >> What are the key goals of a B2B website?

    We believe a B2B website for lead generation and building trust with buyers should:

    • Clearly share what you do and the problems you fix
    • Show why and how you're different
    • Share proof of results (case studies/portfolio/testimonials/reviews)
    • Show your offer in action (Demo/video/GIFS for SaaS)
    • Show pricing
    • Educate (blog/resources/video/podcasts/playbooks/guides)
    • Share your process
    • Show who you can and can't help
    • Make it easy for prospects to contact sales (with a calendar tool)
  • >> How long does a B2B website take to develop?

    At our B2B web design agency, we typically recommend a 1-month timeline for developing information/lead generation sites after design stage approval. However, the development timeline may be longer if your site requires custom designing of 20+ pages and advanced features or integrations.

  • >> Do you use templates or custom designs for B2B websites?

    We recommend custom design then build (often using WordPress or Webflow) to help your site stand out in a sea of sameness in B2B. We can offer templates for limited budgets.

  • >> What code does your company build B2B websites with?

    We recommend open-source code so you can fully own your website platform. For example, WordPress or similar. That said, we often build on platforms like HubSpot and WebFlow for B2B sites.

  • >> Can we update our B2B website easily after we go live?

    Yep. We provide a detailed and clear admin guide after launch, along with training. Making it easy for you to manage your site and content.

  • >> What happens if I don't invest in B2B SEO?

    If you choose not to invest in B2B SEO, your competitors will likely appear above you in organic search results.

    This means they will be stealing valuable traffic, inbound leads, brand recognition, and mindshare that could have been yours with a well-executed SEO campaign.

    By neglecting SEO, you risk losing out on potential customers and allowing your competitors to gain a significant advantage in your niche market.

What Clients Say About Us

Justin Rowe

CMO/Founder @ Impactable

“I run the largest B2B LinkedIn ads agency in the US. Sam’s team are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."

Linda Melone

 Host, B2B Marketing &
Copywriting Podcast

“You need a new superhero alter ego, Sam Dunning…The Golden SEO Man. Everything he touches goes to the top of every search list."

John Foshee

CRO @ Porter Logistics

“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Stephen Hodges

CEO @ Boson Hub

“Sam is an incredible inbound marketing expert, and a good friend. His online "hustle" is incredible here in LinkedIn, and he is an expert at SEO! He has a great technical team as well who can handle any web project, and tied together with Sam's marketing genius, I can confidently say you and your team will be taken care of. I fully recommend Sam for SEO projects, inbound funnel builds, and technical project!”

Ready To Grow Your B2B Company?

Book a call
Share by: