B2B Web Development

Break free from sh*t B2B Marketing.

B2B Web Development 

That Scales Qualified 

Leads & Revenue.

If you're in B2B, you need a dedicated B2B Web Development Team

B2B tech and service companies trust us to deliver sales pipeline

Leading the Way with Web Development Services in the UK

 TAL PAPERIN

  CEO @ KSW 

  KSW Solutions

 JACK FRIMSTON

  Director @ Wham

  We Have a Meeting

B2B Web Development Agency

Our B2B web development agency is the go-to choice for businesses across the UK. We build cutting-edge websites that are attractive, user-friendly, and optimised for success. Trust the best in the business for all your B2B web development needs

PRICING

A typical B2B Web Development project start at:

VIKASH KOUSHIK

  Head of Marketing @ RevenueHero

"Sam consulted with us to provide actionable tips to improve trust and conversion on both our website and SEO. He's super transparent in his approach. If you're thinking of working with Sam and Breaking B2B I highly recommend it. Been incredible working with them".

Custom Website Design & Development Services


At our B2B web development company, we create unique and compelling websites that captivate your audience and drive results for your business.

Tailored to Your Needs

We understand that every business has its own unique requirements and objectives. That's why we work closely with you to create a custom website that perfectly reflects your brand identity and achieves your goals. Whether you need a simple yet elegant portfolio site or a complex e-commerce platform, we have the expertise to bring your vision to life.

Beautiful and User-Friendly Designs

Aesthetics play a crucial role in attracting and retaining visitors. Our talented designers combine their creativity with the latest industry trends to deliver websites that leave a lasting impression. We pay attention to every detail, from the colour scheme and typography to the layout and imagery, ensuring a seamless and engaging user experience.

Fast and Secure

We prioritise performance and security to ensure your website loads quickly and protects your valuable data and visitors' privacy. Utilising the latest technologies and best practices, we optimise our websites for speed and implement robust security measures to safeguard against potential threats.

Ready to grow your B2B company with  B2B Web Development services?

Responsive B2B Web Development for All Devices

We create responsive websites that look great and function flawlessly on all devices. Whether your target audience is browsing on a desktop, tablet, or smartphone, we ensure that your website provides a seamless and engaging user experience.

Why is responsive B2B web development important? Well, with the rapid advancement of technology, people are accessing the internet through various devices with different screen sizes. 

Gone are the days when a one-size-fits-all approach to web design was sufficient. Today, users expect websites to be responsive and adapt to their device's screen, providing easy navigation and legible content.

Our team of skilled B2B web developers understands the importance of responsive design and its impact on user engagement. We use the latest industry standards and best practices to create websites that automatically adjust to different devices.

Our responsive web development techniques help eliminate the need for separate mobile websites, saving you time and resources. Note that a responsive website can improve your search engine rankings, as search engines prioritise mobile-friendly sites in their algorithms.

Front-End Development

Our expert front-end development team combines cutting-edge technologies with innovative design to create user-centric websites that leave a lasting impression.

At our B2B web development company, we understand that the front-end is the face of your website. It's the first thing users see and interact with, making it crucial to provide an engaging and intuitive experience right from the start. Our skilled developers are masters at crafting front-end solutions that meet and exceed your users' expectations.

Being conversant with user behaviour and industry trends, our team leverages the latest front-end technologies to ensure your website stands out from the crowd. We optimise every element, from responsive layouts and stunning visuals to seamless navigation and interactive features.

Our front-end development process begins with a comprehensive analysis of your target audience, ensuring we create a design that resonates with them. We then collaborate closely with our talented designers to transform your vision into a functional interface.

But our services don't end with the launch of your website. We continually monitor and analyse user interactions to identify areas for improvement and make data-driven decisions to optimise the user experience.

B2B Website Customer Results

   www.saleslayer.com

Back-End Development


Our experienced developers are well-versed in the latest technologies and frameworks, ensuring your website has a scalable and secure back-end infrastructure


Why Back-End Development Matters

While front-end development focuses on the visual aspects of a website, back-end development is the engine that powers it. It involves the creation of server-side applications, databases, and APIs that enable dynamic functionality, data management, and seamless integration with third-party services.

Without a well-structured and optimised back-end, your website may suffer from slow loading times, security vulnerabilities, and limited functionality.

Our Expertise


Our B2B web development agency has a proven track record of delivering high-quality back-end development solutions for clients across various industries. Our team of skilled developers is proficient in numerous programming languages, including PHP, Python, Ruby, and Java, as well as popular frameworks like Laravel, Django, Ruby on Rails, and Spring.

We go above and beyond to provide exceptional service and deliver outstanding results. Here's why you should choose us:

  1. Custom Solutions: We understand that every business has unique requirements. Our team will work closely with you to develop a tailored back-end solution that perfectly aligns with your goals and objectives.

  2. Expertise: With years of experience in the industry, our developers have honed their skills and expertise, allowing us to tackle even the most complex back-end development challenges with confidence.

  3. Quality Assurance: We have a rigorous quality assurance process in place to ensure that our solutions are thoroughly tested and error-free before deployment. Your website's performance and security are our top priorities.


Don't let a subpar back-end hold your website back. Contact us today to discuss your back-end development needs.

Supercharge Your Website with Optimisation for Improved Performance

One crucial aspect of creating a successful website is ensuring optimal performance. In this digital age, where attention spans are shorter than ever, a slow or poorly performing website can be the difference between gaining a new customer or losing them to a competitor. That's why we are here to offer our expertise in website optimisation.

What exactly is website optimisation? It's the process of fine-tuning your website to ensure it operates at its best, delivering a great user experience. From reducing page load times to improving mobile responsiveness, we know how to enhance your website's performance to keep your visitors engaged and satisfied.

Our experienced professionals use the latest tools and techniques to analyse your website's performance metrics and identify areas for improvement. We optimise every element, from images and videos to code and scripts, to ensure your website is lean, fast, and efficient.

Don't let a sluggish website hold you back. Take advantage of our website optimisation services and watch your online presence soar.

Secure B2B Web Development Practices to Protect Your Data


We prioritise the security of your data. With the increasing number of online threats and data breaches, implementing robust security measures in web development has become more crucial than ever. Our professionals are dedicated to providing you with secure B2B web development practices that will safeguard your sensitive information and protect your online presence.

Why is web security important?


Hackers and cybercriminals are constantly looking for vulnerabilities to exploit. A single breach can lead to irreversible damage, compromising your customers' trust and tarnishing your reputation.

By implementing secure web development practices, you can mitigate the risk of data breaches and ensure your data's confidentiality, integrity, and availability.


What are secure web development practices?


  1. Strong Authentication: Implementing secure authentication mechanisms, such as multi-factor authentication, helps prevent unauthorised access to your website and sensitive information.

  2. Data Encryption: Encrypting data during transmission and storage adds an extra layer of protection, making it nearly impossible for cybercriminals to decipher your data even if they manage to intercept it.

  3. Regular Updates and Patches: Keeping your web applications and software up to date is important as updates often include security fixes that address known vulnerabilities.

  4. Secure Coding Practices: Our experienced developers adhere to secure coding practices, minimising the risk of common vulnerabilities, such as cross-site scripting (XSS) and SQL injection.

  5. Regular Security Audits: Conducting frequent security audits allows us to identify any potential vulnerabilities and take proactive measures to address them before they are exploited.

  6. Secure Hosting and Infrastructure: Choosing a reliable and secure hosting provider and implementing robust security measures at the infrastructure level ensures your website is protected from various types of attacks.


We stay up to date with the latest security trends and technologies to ensure your website is protected against emerging threats. Don't compromise the security of your data. Contact us today to discuss your web development needs and let us help you build a secure online presence that you can trust.

Keep Your Website Running Smoothly and Securely


Your website is the online face of your business, and it needs to be up and running smoothly at all times. That's why we offer comprehensive website maintenance and support services to ensure your website remains secure, up-to-date, and optimised for peak performance.

Our experienced web developers and technical experts are here to take care of all the technical aspects of your website, so you can focus on growing your business. Whether you have a small business website or a complex e-commerce platform, we have the expertise to handle it all.

Our website maintenance services include regular website backups, security monitoring, and software updates. With our website maintenance and support services, you can have peace of mind knowing that your website is in good hands.

We offer flexible packages to suit your needs and budget, and our dedicated support team is available to assist you whenever you need help.

Boost Your Online Presence with our B2B SEO Services


To truly stand out from the competition and attract your target audience, you need to ensure your website is easily discoverable by search engines. This is where search engine optimisation (SEO) comes into play.

We offer top-notch SEO services designed to improve your website's visibility and drive organic traffic. Our B2B SEO experts will work closely with you to develop a customised strategy that aligns with your business goals and maximises your online presence.

Why is B2B SEO important, you may ask? Well, studies have shown that the majority of online experiences begin with a search engine.

If your website isn't ranking high on search engine result pages (SERPs), you're likely missing out on valuable opportunities to connect with potential customers. Our SEO services are specifically tailored to help your website rank higher, increase visibility, and ultimately drive more qualified traffic to your site.

Our approach to B2B SEO is both comprehensive and results-driven. We conduct thorough keyword research to identify the most relevant and valuable keywords for your business.

From there, we optimise your website's architecture, content, and meta tags to ensure search engines can easily crawl and index your site. We also focus on building high-quality backlinks and improving your website's overall user experience, as these factors are key in search engine rankings.

By investing in our B2B SEO services, you can expect to see a significant improvement in your website's organic rankings and an increase in targeted traffic and conversions.

Our dedicated team will continuously monitor and adjust your SEO strategy to ensure you stay ahead of the curve and maintain a competitive edge in the online marketplace.

1. Things That Many B2B Web Development Agencies Won’t Let You Know


There are appropriate and inappropriate times to invest heavily in your website, a fact that many agencies don't often disclose:


For self-financed founders who are operating on tight budgets, we typically recommend they choose a basic WordPress/Webflow/HubSpot template. This should look professional, clearly communicate their offerings, illustrate how they provide solutions, showcase their results, and provide an easy contact method.


Once you have a steady client base and consistent marketing revenue, a website that instils trust and generates inbound leads on a large scale becomes necessary.


The website design and build needs to be based on customer research. Then, you can strategise B2B SEO and incorporate it into your site, design, and copy from the onset.


Craft your messaging and copy based on your target customers' pressing issues, objectives, and tasks they need fulfilled.


Your website should function as a 24/7 sales representative, qualifying and building trust with organic (or paid) traffic, converting them into a steady stream of inbound sales leads.


2. The Secret Ingredient of B2B Web Development: Customer Research


The most impactful B2B websites are created from a solid comprehension of ideal clients and their:


  • Pressing issues
  • Tasks to be accomplished
  • Primary objectives


Here's how we conduct customer research for our B2B web design agency clients...

We interview 5-10 recently acquired clients (or target prospects) to understand their:


  • Significant problems and the repercussions of not addressing them
  • What they value seeing on a website in your industry
  • What they dislike about your industry
  • What they believe is lacking on your current site, and so on.


Record the typical responses and use these to influence your website design, key pages, messaging, and copy. B2B websites that genuinely resonate with focused clients convert effectively.

What are the Important Pages that a B2B website should have?

1. Homepage

This is your introduction. It should clearly communicate:


  • What your business does
  • How you can help
  • The problems you solve
  • Include visual aids like gifs, examples, or screenshots of your service in action
  • Direct visitors to contact you, request a demo, or learn more.


2. Results or Case Studies page


Here's where you provide evidence:


  • Support your claims with data
  • Feature customer testimonials, preferably with headshots
  • Share video reviews
  • Highlight your accreditations and achievements


3. Pricing


This page helps filter prospects and demonstrates transparency. It can increase the quality of the leads going to sales.


If you don't have fixed rates, share the ranges of your top three offerings. Support your pricing with social proof. Address common objections and answer frequently asked questions about pricing and processes.


4. Service Pages


These pages detail your offerings:


  • Describe each service you provide
  • Explain the benefits and problems they solve
  • Include social proof and calls to action
  • Tailor separate pages for each key offer, feature, industry, or location served. This is also beneficial for SEO.


5. About Page


This is not a bragging space. Instead:


  • Introduce your founder
  • Talk about the problems your company helps to solve
  • Offer a few valuable resources
  • Guide visitors towards the next step


6. Contact/Request a Demo


This page facilitates interaction:


  • Feature an enquiry or demo form prominently
  • Only ask for essential information
  • Consider integrating a calendar scheduling tool
  • Place a story-based testimonial next to the form to address any hesitations about reaching out. Also, share what happens during the call.


7. Thank You Page


This appears after a form is submitted:


  • Inform the user about what happens next, e.g., a sales rep will contact them within 12 hours
  • Include links to a few useful resources like podcasts or guides
  • Create anticipation for the conversation with your sales team
  • Make sure to track analytics for this page


8. Extras


Show your service in action. Let potential clients see what they're getting:


  • Use live demos, GIFs, screenshots, videos, reviews, and proof of work (if you're a service-based B2B company).
  • This will help build confidence in your offering and promote sales conversations.


Don't underestimate the value of B2B web development. Your site is often the first impression potential clients have of your business.


Use it to share what you do, build trust with prospects, generate leads, recruit new hires, grow your brand, convert referrals, and more.


Your website is a round-the-clock sales rep. It's always live. Every day. It's either working tirelessly to grow your business OR repelling visitors (if neglected). It all depends on how you research, design, build, update, and market your site.

B2B Web Development FAQS

  • >> Do you offer marketing for B2B websites?

    Yes, we provide top-notch marketing services for B2B websites. Our offerings include SEO strategies for long-term organic traffic growth and Google AdWords (paid search) management for short-team traffic and lead generation.

  • >> How do you ensure B2B websites drive results AKA leads?

    Our tailored B2B web development process caters to your business needs. Here's a glimpse into what our custom builds cover:

    • Thorough customer research to define ideal client profiles
    • In-depth competitor analysis to stay ahead of the game
    • Insightful exploration of your key markets and offerings
    • Compelling content that addresses the problems, goals, and needs of your dream clients
    • Thoughtfully crafted page designs aimed at fostering trust and driving conversions
    • Development of a website that functions flawlessly across all devices (desktop, mobile and laptop)
    • User-friendly admin panel (CMS) empowering you to easily update your B2B site for future growth and success

    At every step, we are dedicated to delivering a web design solution that not only meets but exceeds your expectations.


  • >> What are the biggest mistakes you see in B2B web development?

    Here are the 10 cardinal sins that plague B2B websites:

    1. Not focusing on the desires and needs of your ideal clients when it comes to content, education, and calls to action within your industry.

    2. Prioritising designs that appeal to your personal preferences, marketing team, or CEO instead of focusing on what resonates with potential prospects.

    3. Falling victim to the curse of slow page loading speeds.

    4. Allowing ambiguity to cloud your messaging. Remember, clarity is key – confusion leads to losing potential leads.

    5. Not indicating pricing information, a critical element for qualifying B2B website traffic. If disclosing exact rates is a challenge, consider showcasing 'starting from' prices for key offerings.

    6. Overlooking the power of SEO and digital marketing strategies.

    7. Adopting a 'set it and forget it' mentality. Your website should evolve alongside your business and cater to the evolving needs of your target audience.

    8. Lacking social proof. Failure to feature tailored testimonials, review videos, accreditations, and badges can undermine credibility.

    9. Failing to showcase your offerings. Ensure to provide live demos, videos demonstrating your product/service in action, compelling case studies, and more.

    10. Neglecting calls to action. Encourage visitors to take the next step by offering clear prompts such as booking a demo, scheduling a call, or accessing your valuable resources.

  • >> What CMS platforms do you use for B2B web development?

    We specialise in B2B web development using WordPress, HubSpot, and Webflow. Our team is well-versed in these platforms, known for their design flexibility and user-friendliness. These CMS options cater to numerous industries like tech, services and SaaS, making them ideal choices for our diverse B2B clients.

  • >> Isn't it cheaper for me or my team to build a B2B website?

    Yes, it can be cheaper initially to build your own B2B website if you are a bootstrapped startup. Starting with a simple template site showcasing your services, testimonials, and contact information is a prudent choice.

    Once you generate revenue, investing in a professional website and marketing strategy will yield better results. A great B2B website will captivate, establish trust with, evaluate, and turn ideal prospects into valuable sales appointments or demonstrations.

  • >> Do you have free resources on B2B web development? (I'm not ready for a call yet)

    Yes! You can sign up for our B2B marketing newsletter for immediate access to our ultimate B2B website & SEO playbooks, or enjoy our B2B marketing podcast.

  • >> Why should we trust you for B2B web development?

    Well, let's start with our founder, Sam Dunning.

    With a top 10 B2B marketing podcast, over 310 websites launched in 12+ years, and appearances on industry-leading sites like Ahrefs and CXL, Sam's expertise speaks for itself.

    His daily LinkedIn ramblings reach nearly 30k followers, showcasing his dedication to sharing website and SEO strategies.

    We practice what we preach - turning your website into your best sales rep to drive a constant flow of qualified leads. Trust us to leverage our experience, insights, and passion to boost your B2B web presence.

  • >> How much do you charge for a B2B website?

    Our B2B websites typically start at £7k+ ($8k) for a custom design. The final cost varies depending on the number of custom pages, key features required, integrations, and other factors. To determine a more accurate quote for your specific B2B website goals, book a call with us. Let's discuss your requirements and see if we can help bring your vision to life.

  • >> What are the primary objectives of a B2B website?

    We believe that a B2B website designed for lead generation and establishing buyer trust should aim to:


    1. Clearly communicate the services provided and the problems addressed.

    2. Highlight the unique qualities that set you apart from competitors.

    3. Present evidence of successful outcomes through case studies, portfolios, testimonials, and reviews.

    4. Showcase your offering in action, using demonstrations, videos, or GIFs for SaaS products.

    5. Display transparent pricing information.

    6. Provide educational content such as blogs, resources, videos, podcasts, playbooks, and guides.

    7. Explain your business process.

    8. Clearly define the target audience and specify who you can and cannot assist.

    9. Enable prospects to easily contact sales by incorporating a calendar tool.”

  • >> How long does a B2B website take to develop?

    The development timeline for a B2B website can vary depending on its complexity. For information/lead generation sites, we usually recommend a 1-month timeline after design approval.

    However, if your site requires custom design for 20+ pages and advanced features or integrations, the timeline will be longer.

  • >> Do you use templates or custom designs for B2B websites?my B2B brand?

    We prioritise custom designs for B2B websites to ensure uniqueness and a strong brand presence. We typically use platforms like WordPress or Webflow to build these custom designs. However, for clients with limited budgets, we also offer templates as an alternative option.

  • >> What code does your B2B web development company use to build B2B websites?

    Our company primarily builds B2B websites using open source code like WordPress or similar platforms.

    However, we also have experience building on platforms like HubSpot and WebFlow to cater to specific B2B requirements. We always recommend open source code to ensure full ownership of the website platform.

  • >> Can we update our B2B website easily after we go live?

    Yes, we provide a comprehensive admin guide and training after your website goes live, enabling you to easily update and manage your website and its content.

  • >> Can you help us with B2B SEO and marketing for the site?

    Yes, we can assist you with B2B SEO and marketing for your site. We provide B2B SEO services to increase organic traffic and generate leads from Google. We also offer paid search options for faster results. Contact us to schedule a call and discuss your needs.

  • >> What happens if I don't invest in B2B SEO?

    If you don't invest in B2B SEO, your competitors will continue to show up above you in organic search results, stealing valuable traffic, leads, and brand recognition.

    Without a strategic B2B SEO campaign, you risk losing out on potential customers who are actively searching for the products or services you offer. Investing in B2B SEO is essential to stay competitive and maximise your online visibility in your niche.

What Clients Say About Us

Justin Rowe

CMO/Founder @ Impactable

“I run the largest B2B LinkedIn ads agency in the US. Sam’s team are amazing. I've known the founder, Sam for years on LinkedIn. Followed his actionable tips for SEO and websites. Recommended for any SEO, paid search or website requirements. Always excellent feedback and results. They are your team."

Linda Melone

 Host, B2B Marketing &
Copywriting Podcast

“You need a new superhero alter ego, Sam Dunning…The Golden SEO Man. Everything he touches goes to the top of every search list."

John Foshee

CRO @ Porter Logistics

“I vetted 4 providers and put them through a fairly strenuous knowledge test on web design, marketing, and SEO. They delivered an excellent looking, fast-loading website along with solid content and technical SEO. I like to move fast and they were able to keep up. We now rank position 1–7 for multiple search results. I'll be going back for updates in the future."

Stephen Hodges

CEO @ Boson Hub

“Sam is an incredible inbound marketing expert, and a good friend. His online "hustle" is incredible here in LinkedIn, and he is an expert at SEO! He has a great technical team as well who can handle any web project, and tied together with Sam's marketing genius, I can confidently say you and your team will be taken care of. I fully recommend Sam for SEO projects, inbound funnel builds, and technical project!”

Ready To Grow Your B2B Company?

Book a call
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