Why B2B Marketing Teams Shouldn't Be Measured on Revenue
Sam Dunning
July 21, 2025
Table of Contents
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► The goal is $$$ not Leads!
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► Clark Barron (CMO of Ronin & Founding Editor of Burn It Down) joins Sam on Breaking B2B to share:
👉 Marketing can't generate revenue, only the ability to generate revenue.
👉 Ensuring your product fits the market
👉 Marketing should be measured on market impact , not sales output.
👉 Don’t let people get in the way of your success.
📕 Grab the 90 days to revenue guide: SEO playbook
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